brands 1 of 2

plural of brand
1
as in trademarks
a device (as a word) identifying the maker of a piece of merchandise and legally reserved for the exclusive use of that person or company a company that was sued for using a name that was very similar to a rival's brand

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2
3
as in swords
a hand weapon with a length of metal sharpened on one or both sides and usually tapered to a sharp point on the battlefield lies our hero, slain by some fell brand

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brands

2 of 2

verb

present tense third-person singular of brand
as in etches
to produce a vivid impression of the exact words my father spoke as he left us are branded in my memory

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Example Sentences

Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Recent Examples of brands
Noun
Over the past few years, that space has become much more crowded, with brands from On Running to APL to Deckers Brands’ HOKA to New Balance managing to meet consumers’ changing tastes. — Phil Wahba, Fortune, 20 Oct. 2026 While some other brands may have bragging rights for hosting the most exclusive shows, Victoria’s Secret can handily boast about being the biggest. — Max Berlinger, Vogue, 19 Oct. 2026 But despite this, many brands and retailers still depend on limited data. — Fairchild Studio, Footwear News, 19 Oct. 2026 Still, most brands have phased toluene out of their formulas. — Tracy Middleton, Allure, 19 Oct. 2026 Beauty brands have so much money, and a lot of these CPG brands have scaled so fast—it's just been unchecked. — Khushbu Shah, Bon Appetit Magazine, 19 Oct. 2026
Verb
One thing to look ahead to is how Skydance brands a combined platform. — Rick Porter, HollywoodReporter, 13 Oct. 2026 The Middle East Monitor, which brands itself as supportive of the Palestinian cause, had published at least 21 stories under bylines OpenAI said were fake including Hoskins, Michael Harrison, Jenny Williams and Alice Johnson. — Miriam Waldvogel, Washington Post, 9 Oct. 2026 The technology, which is capable of handling complex on-demand production at scale, promises EU brands a more sustainable and secure supply of clothes for a total cost that is comparable with outsourcing production to Asia. — Roy Stephen Canivel, Footwear News, 5 Oct. 2026 The watch brands experts most frequently cited for appreciating (or at least holding) their value are Rolex, Audemars Piguet and Patek Philippe. — Joe D'allegro, CNBC, 4 Oct. 2026 The mall brands your older cousins grew up with aren’t just hanging on. — Ashley Lynch, Miami Herald, 2 Oct. 2026 That preference could shape which brands your household chooses to buy from. — Ashley Lynch, Sacbee.com, 16 Sep. 2026 Haaretz says Netanyahu responded calmly, insisting Israel was prepared and the greater threat lay in the West Bank, while his office now brands the report an ‘absolute lie’ and rejects calls for an inquiry. — Los Angeles Times, 8 Sep. 2026 On Tuesday, Nike and Reebok announced lifestyle sneaker collaborations with the designer brands Kallmeyer and Celine, respectively. — Sara Germano, Sportico.com, 8 Sep. 2026
Recent Examples of Synonyms for brands
Noun
  • Officers at Indianapolis’ express consignment facility also intercepted 96 counterfeit watches bearing Swatch, Audemars Piguet and Rolex trademarks on July 30.
    — Alexandra Harrell, Footwear News, 16 Oct. 2026
  • The family currently holds more than 50 active trademarks for skin and hair care brands.
    — Monika Evstatieva, NPR, 14 Oct. 2026
Noun
  • Covers shield upholstery from coffee spills, food stains, pet accidents and everyday messes.
    — Lauren Jarvis-Gibson, Fort Worth Star-Telegram, 19 Oct. 2026
  • Adding baking soda to interior grease stains can act as a gentle abrasive to scrub them away.
    — Asia London Palomba, The Spruce, 16 Oct. 2026
Noun
  • Samurai Spirits was known for allowing characters to use weapons, such as swords, or battle without them.
    — Aaron Couch, HollywoodReporter, 22 Oct. 2026
  • Again, another smash cut around Middle-earth reveals new flying and burrowing creatures, a shot of the Balrog (voiced by Simon Pegg) and more people armed with swords fighting for their lives.
    — Destiny Jackson, Deadline, 21 Oct. 2026
Verb
  • The system etches three redundant data matrix codes, similar to QR codes, into the graphite surface, with markings approximately half a millimeter deep, according to the company.
    — Kaif Shaikh, Interesting Engineering, 15 Oct. 2026
  • In simple terms, TERA-print sells a tabletop printer that etches microscopic designs onto specialized surfaces for use in bioengineering and similar laboratory applications.
    — Michael Kan, PC Magazine, 16 Sep. 2026
Noun
  • Designer labels have long been associated with taste and spending power, but finding an affordable alternative now comes with its own bragging rights.
    — Ashley Lynch, Fort Worth Star-Telegram, 23 Oct. 2026
  • The company carries thousands of frames from designer labels including Ray-Ban, Gucci and Oakley, alongside its own private-label brands, such as Muse, Yoji and Revel.
    — Madison Collins, Footwear News, 23 Oct. 2026
Noun
  • Dabbing the cloth in rubbing alcohol, working away the dirty blots on the glass, waiting for the haze in my head to focus, and a new line to come to me.
    — Literary Hub, Literary Hub, 8 June 2026
  • One of the few blots on last summer’s Leeds copybook.
    — Tim Spiers, New York Times, 26 May 2026
Noun
  • But stones and steels have their differences and not all of them live up to the hype.
    — Adam Campbell-Schmitt, Bon Appetit Magazine, 31 Aug. 2026
  • The eye fixed on me, binding me to millions—billions—of other eyes, only steels my resolve to see my sacrifice through to the end.
    — Literary Hub, Literary Hub, 28 Apr. 2026
Verb
  • Malcolm Arnold’s 2,000-square-foot business, Apple Core Electronics, on Flushing Avenue in Bushwick makes exterior intercom panels, sets their wiring, punches buttons and engraves addresses.
    — New York Times, New York Times, 30 Apr. 2026
  • The company also engraves the names of the two teams, the final score, the location of the game and its date on the trophy base.
    — Paul Edward Parker, The Providence Journal, 6 Feb. 2026

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Cite this Entry

“Brands.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/brands. Accessed 26 Oct. 2026.

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