In fact, its a concoction of 12 notes, created by master perfumer and fragrance expert Jérôme Epinette, capturing a range of blossoming flowers, jammy fruits, earthy woods, and more.
—
Kiana Murden,
Vogue,
7 Aug. 2026
The campaign officially kicks off on August 7, 2026 (also International Beer Day), anchored by a powerful cinematic film capturing beer’s timeless place in major milestones and daily celebrations alike.
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