This first Cécred hair fragrance continues to show the songstress is a fan of bold, sultry scents.
—
Caché McClay,
USA Today,
10 Sep. 2026
The evolving tastes of the Middle Eastern clientele and their pivoting to experiment with lighter scents such as the Your Devotion and My Devotion is also benefiting the franchise.
From these chemical receptors, butterflies are really good at detecting perfumes on the wind.
—
Tiffany Acosta,
AZCentral.com,
10 Sep. 2026
One of five new Loewe perfumes landing in September, Field Diary taps citrusy notes such as green mandarin and blood orange, paired with lychee, orange blossom and musk.
In late summer, Gap launched a new suite of perfumes modelled off the brand’s beloved fragrances of the nineteen-nineties—Grass, Heaven, Dream, and Om—in no small part to appeal to wistful elder millennials who miss spritzing themselves at the mall.
—
Rhoda Feng,
New Yorker,
4 Sep. 2026
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