As the fragrance boom continues to accelerate, beauty brands are looking for more ways to differentiate themselves, while many consumers are searching for long-lasting deeper, richer scents.
—
Kathryn Hopkins,
Footwear News,
20 Oct. 2026
Once the animals had learned to associate each of the six scents with a particular reward location, researchers started swapping the scent-location pairs.
At the intimate, reservations-only Sala Gaspare, named for Campari’s founder, the drinks reimagine the aromas and ingredients that make up his iconic bitter.
The breakthrough underpins modern drug development, because mirror-image versions of the same molecule can behave differently in the body — and can even produce different smells.
—
Adithi Ramakrishnan,
Los Angeles Times,
7 Oct. 2026
As levels drop, the body becomes less efficient at cooling itself, triggering more frequent hot flashes and sweating that mixes with skin bacteria to produce stronger or unfamiliar smells.
What’s less known is that indoor activity — cooking, keeping pets, burning candles and spraying perfumes — generates pollutants and volatile organic compounds (VOCs), Jennings adds.
—
Tracy Achonwa,
Vogue,
23 Oct. 2026
The same goes for bite-sized versions of certain perfumes, usually marketed as bonus gifts attached to larger purchases or given out for free inside brick-and-mortar beauty stores.
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