mukbang
noun
a video of someone eating large amounts of food
What does mukbang mean?
Mukbang refers to a video shared on social media in which the creator films themselves eating large quantities of food, often accompanied by a review of the food. Mukbang can also refer to the genre of such videos.
Examples of mukbang
The internet is currently obsessed with drive-thru mukbangs, with many people avoiding the chill of winter by indulging in their favourite fast food from the comfort and warmth of their cars. Now, social media influencers are going viral for sharing videos of themselves devouring fast food in their vehicles.
—Becca Monaghan, Indy100.com (United Kingdom), 10 Jan. 2025
Mukbangs went viral on TikTok in the 2020s after they made their mark on American YouTube channels, where shorter video time limits require TikTok creators to consume large amounts of food in a smaller time constraint.
—Since opening the channel in 2019, she has uploaded a diverse range of content, including dance and song covers, mukbang, in which streamers showcase themselves eating huge meals, and ASMR, using the platform to actively connect and engage with fans. She films and edits all of her videos.
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Where does mukbang come from?
Mukbangs became popular in South Korea after 2010 and have since gone global. The word comes from the Korean meokbang, which is a portmanteau of that language's words for “eating” (meok) and “broadcasting” (bang-song).
How is mukbang used?
The videos are referred to as either mukbangs or sometimes mukbang videos, using the word for the genre attributively.
