aura farming
noun
the act of doing something to look cool, impressive, stylish, etc.
What does aura farming mean?
Aura farming refers to the act of doing something to look cool, impressive, stylish, etc., especially—and importantly—without trying too hard. One can also “farm aura,” that is, do something in order to enhance one’s coolness.
Examples of aura farming
“Mad Max” is known for having some absolutely bonkers motorcycles throughout the franchise. … First and foremost, Dementus’ Biker Horde gets points for aura farming alone. Whenever there’s a wide shot of all the bikers together, you get a great look at all the ways they’ve customized their rides with animal skulls and other parts they may have come by in the Wasteland.
—Mike Bedard, Slashgear.com, 25 Feb. 2025
Aura farming 101 — Lesson #1: Dress well and bring a book
—What’s the most epic “aura farming” moment in all of fantasy book history? I’m talking about those scenes where a character’s training, cultivation, or power-building feels so intense and legendary that it becomes one of the most unforgettable moments in the story. Could be magic, energy cultivation, ... or any system, just that pure build-up of strength. What’s your all-time favorite?
—
Where does aura farming come from?
Aura farming combines the slang use of aura meaning “the quality of being impressively cool, charming, or appealing” with a slang use of farming, referring to often repetitive actions to acquire something (such as points or items in a video game). Anime fandom is often credited for the surge in popularity of aura farming, using it often to depict various characters in the act of looking particularly cool.
How is aura farming used?
As mileage can and does vary on what constitutes “cool,” invocations of aura farming can range from positive assertions that it involves behaving like a sigma to dismissals of any/all behaviors that smack of farming aura as silly and pretentious. You do you, though (as always).
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