Simple Definition of niche

from our Learner's Dictionary

niche

noun

plural niches
1
: a job, activity, etc., that is very suitable for someone
I found a niche for myself after high school.
She finally found her niche as a teacher.
2
: the situation in which a business's products or services can succeed by being sold to a particular kind or group of people
usually singular
They're still trying to find their niche in the market/industry.
This product fills a niche in the market. = This product fills a market niche. [=provides something that certain kinds of people want to buy]
often used before another noun
Teenage girls are our niche market. [=are the people we can sell our products to]
niche products/publications [=products/publications that appeal to a particular kind or group of people]
3
technical : an environment that has all the things that a particular plant or animal needs in order to live
the species that fill an environmental/ecological niche
4
: a curved space in a wall that is designed to hold a statue, vase, etc.

Cite this Entry

“Niche.” Merriam-Webster.com Simple Definition, Merriam-Webster, https://www.merriam-webster.com/simple/niche. Accessed 16 Apr. 2026.

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