1
or good will
: a kind, helpful, or friendly feeling or attitude
She has/feels goodwill toward all her coworkers.
They allowed him to keep the extra money as a gesture of goodwill.
trying to promote goodwill
people of goodwill
—often used before another nouna goodwill gesture
a goodwill ambassador on a goodwill tour/mission
2
business
: the amount of value that a company's good reputation adds to its overall value
goodwill and other assets
loss of goodwill
Cite this Entry
“Goodwill.” Merriam-Webster.com Simple Definition, Merriam-Webster, https://www.merriam-webster.com/simple/goodwill. Accessed 15 Apr. 2026.
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