plural gimmicks
often disapproving
: a method or trick that is used to get people's attention or to sell something
a marketing gimmick [=ploy]
The proposal to cut taxes was just an election gimmick to win votes.
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“Gimmick.” Merriam-Webster.com Simple Definition, Merriam-Webster, https://www.merriam-webster.com/simple/gimmick. Accessed 16 Apr. 2026.
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