plural brands
1
: a category of products that are all made by a particular company and all have a particular name
What brand are those jeans you are wearing?
The store sells a variety of shoe brands.
The company claims that its product is better than the leading brand. [=the brand that sells the most]
—often + ofI'm trying a different brand of soap.
What is your favorite brand of soda?
Note: Brand loyalty is the tendency of a person to continue to buy a particular brand of something.
2
: a particular kind or type of something
I don't like his brand of humor.
a lively brand of theater
3
: a mark that is burned into the skin of an animal (such as a cow) to show who owns the animal
brands; branded; branding
1
: to put a mark on the skin of (an animal) to show who owns it
They no longer brand their cattle.
2
: to describe or identify (someone or something) with a word that expresses strong criticism
They branded him a coward. [=they said he was a coward]
—usually used as (be) brandedHe was branded (as) a coward.
The newspaper was branded racist for publishing the article.
Cite this Entry
“Brand.” Merriam-Webster.com Simple Definition, Merriam-Webster, https://www.merriam-webster.com/simple/brand. Accessed 23 Apr. 2026.
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