Lookups spiked 90,000% on October 19, 2020
Boffo finally had its day in the sun, on October 19th, 2020, after President Trump used the adjective to describe the recent state of his rallies.
We define boffo as “extremely successful; sensational.” The word came into use in the 1930s in show business, initially as a noun (with the meaning of “a gag; a bit”). Shortly thereafter it began to be used as an adjective, with the meaning of “sensational.”
The second boffo, on the heels of this strong variety array of talent, is the ‘F.D.R. Jones’ number, with its original 24 peoples, sans Rex Ingram….
— Variety, 25 Jan. 1939
”Strong $12,000. In Louisville. Biz is Plenty Boffo!”
— Motion Picture Daily, 12 Mar. 1942
Trend Watch is a data-driven report on words people are looking up at much higher search rates than normal. While most trends can be traced back to the news or popular culture, our focus is on the lookup data rather than the events themselves.