Lookups spiked 10,200% on December 7th, 2018
Endgame topped our lookups on December 7th, 2018, following the trailer release and title reveal of the next Avengers film from Marvel.
Endgame means "the stage of a chess game after major reduction of forces," but also has the broader meaning for non-chess contexts of "the final stage of some action or process."
A term from the world of chess, endgame has specific roots in the ancient board game, with its military-like strategy and complicated, technical rules. They add a connotation of seriousness and purpose to any enterprise, even if you know Spider-Man is totally coming back.
Endgame was first used in English in the mid-1800s.
The 'Avengers: Endgame' trailer is here and it's looking like real bad news for our friends.
- Mashable.com, 7 Dec. 2018
Trend Watch is a data-driven report on words people are looking up at much higher search rates than normal. While most trends can be traced back to the news or popular culture, our focus is on the lookup data rather than the events themselves.