secondary meaning

noun
secondary mean·​ing

Legal Definition of secondary meaning

: a developed association in the public's mind between the mark, name, or trade dress of a product and a specific manufacturer originating it that renders the mark, name, or trade dress protectable under trademark law the general descriptive mark of the product acquired secondary meaning

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Cite this Entry

“Secondary meaning.” The Merriam-Webster.com Legal Dictionary, Merriam-Webster Inc., https://www.merriam-webster.com/legal/secondary%20meaning. Accessed 9 December 2019.

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