secondary meaning

noun

secondary mean·​ing
: a developed association in the public's mind between the mark, name, or trade dress of a product and a specific manufacturer originating it that renders the mark, name, or trade dress protectable under trademark law
the general descriptive mark of the product acquired secondary meaning

Dictionary Entries Near secondary meaning

Cite this Entry

“Secondary meaning.” Merriam-Webster.com Legal Dictionary, Merriam-Webster, https://www.merriam-webster.com/legal/secondary%20meaning. Accessed 5 Mar. 2024.

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