loss leader

noun

: something (such as merchandise) sold at a loss in order to draw customers
loss-leader adjective

Examples of loss leader in a Sentence

Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
And several distribs acknowledge that theatrical is often just a loss leader. Gregg Goldstein, Variety, 10 Nov. 2025 For Apple, its movies and TV business is a loss leader, and the same rules don’t apply as for other streamers. Brian Welk, IndieWire, 16 Oct. 2025 Apple, a $3.7 trillion company by market cap, has been able to comfortably shirk advertising revenue for Apple TV+, a prestige-play/loss leader that lifts the value of the Apple One services bundle; everything in the bundle is bait to sell iPhones. Tony Maglio, HollywoodReporter, 13 Oct. 2025 Records have become a loss leader for a variety of different ancillary and touring opportunities, a tenuous situation for the traditional music business, which has seen its age-old model of providing tour support to promote music sales turned on its head. Roy Trakin, Rolling Stone, 1 Oct. 2025 See All Example Sentences for loss leader

Word History

First Known Use

1917, in the meaning defined above

Time Traveler
The first known use of loss leader was in 1917

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Cite this Entry

“Loss leader.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/loss%20leader. Accessed 12 Jan. 2026.

Legal Definition

loss leader

noun
loss lead·​er
: something (as merchandise) sold at a loss in order to draw customers
loss-leader adjective
Last Updated: - Updated example sentences
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