word-of-mouth

1 of 2

adjective

: orally communicated
also : generated from or reliant on oral publicity
word-of-mouth customers
a word-of-mouth business

word of mouth

2 of 2

noun phrase

: oral communication
especially : oral often inadvertent publicity

Synonyms of word-of-mouth

Examples of word-of-mouth in a Sentence

Adjective not having the money to run ads, the restaurant relies on word-of-mouth publicity
Recent Examples on the Web
Examples are automatically compiled from online sources to show current usage. Read More Opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback.
Adjective
Social media and word-of-mouth have been key in sharing Lenny’s story with a wide and diverse audience. Angela Velasquez, Sourcing Journal, 13 Nov. 2025 Leahy said most of the organization's referrals have come from social workers, social media and word-of-mouth. Haadiza Ogwude, Cincinnati Enquirer, 8 Nov. 2025
Noun phrase
Strong word of mouth and critical reactions helped drive business. Nancy Tartaglione, Deadline, 9 Nov. 2025 Initially, business was local and most orders came in through word of mouth and guerilla marketing. Saman Shafiq, USA Today, 7 Nov. 2025 See All Example Sentences for word-of-mouth

Word History

First Known Use

Adjective

1817, in the meaning defined above

Noun Phrase

15th century, in the meaning defined above

Time Traveler
The first known use of word-of-mouth was in the 15th century

Browse Nearby Words

See all Nearby Words

Cite this Entry

“Word-of-mouth.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/word-of-mouth. Accessed 19 Nov. 2025.

Kids Definition

word of mouth

: spoken communication
Last Updated: - Updated example sentences
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