word-of-mouth

1 of 2

adjective

ˌwərd-ə(v)-ˈmau̇th 

: orally communicated

also : generated from or reliant on oral publicity

word-of-mouth customers

a word-of-mouth business

word of mouth

2 of 2

noun phrase

: oral communication

especially : oral often inadvertent publicity

Synonyms of word-of-mouth

Adjective

• oral
• verbal

Examples of word-of-mouth in a Sentence

Adjective

not having the money to run ads, the restaurant relies on word-of-mouth publicity

Recent Examples on the Web

Adjective

Thanks to great word-of-mouth, the psychological thriller is expected to end its theatrical run with $225 million to $275 million worldwide, a huge result at a trying time for mid-budget films. —Rebecca Rubin, Variety, 15 Jan. 2026

Many Rotary Connection riders hear about the bus through word-of-mouth, thanks to people like Marsh. —Amanda Rosa, Miami Herald, 14 Jan. 2026

Noun phrase

What started as a Cottage Law home bakery in Denton has grown thanks to word of mouth, loyal customers and a sprinkle of determination. —Austin American Statesman, 15 Jan. 2026

Housing is the biggest expense, with many of the best rental and purchase opportunities still circulating through word of mouth, according to Live and Invest Overseas. —Dana Sauchelli, Travel + Leisure, 15 Jan. 2026

Word History

First Known Use

Adjective

1817, in the meaning defined above

Noun Phrase

15th century, in the meaning defined above

Kids Definition

word of mouth

: spoken communication