vanity card

noun

plural vanity cards

: the logo of a production company that appears briefly on-screen following the credits for a television show or movie

The book's title comes from the producer's vanity card that turned up on TV screens nationwide at the end of TV programs Goldberg produced. Viewers saw the picture of a black Labrador retriever with a Frisbee in his mouth and heard Goldberg say, "Sit, Ubu, sit. Good dog!"

—Rob Owen

Word History

First Known Use

1997, in the meaning defined above