uncommercial

adjective

un·​com·​mer·​cial ˌən-kə-ˈmər-shəl 

1

: not engaged in or related to commerce

2

: not based on commercial principles

3

: not likely to result in financial success

an uncommercial book

Example Sentences

Recent Examples on the Web

That is, Pages stacked the deck in favour of the quirky, the prickly, the heroically uncommercial. —Jason Guriel, Longreads, 10 Nov. 2022

The archetype for such artists is Icelandic visionary Björk, known for both her startling visuals and music that flirts with the mainstream while steeped in more exploratory and uncommercial sounds. —Mark Richardson, WSJ, 12 Sep. 2022

Morris departed the project over creative differences, the movie ended up going direct to video and studios lost interest, considering the novels’ Native lead characters to be uncommercial. —Rebecca Keegan, The Hollywood Reporter, 1 June 2022

Considering the reviews, buzz and comparatively uncommercial property in play, that would have been fine. —Scott Mendelson, Forbes, 14 Nov. 2021

And lest the whole thing sound kind of uncommercial, the album has several tracks that use those aforementioned teeth to go for the commercial jugular, albeit in an alt-rock, not Top 40, vein. —Chris Willman, Variety, 26 Aug. 2021

Obamaesque preachiness makes One Night in Miami uncommercial and unentertaining. —Armond White, National Review, 7 Apr. 2021

Conundrums and outrages of the sort that fuss Mr. Story are at the heart of events, however uncommercial, like New York Fashion Week: Men’s, and of what remains of fashion creativity in this town. —New York Times, 5 Feb. 2020

But for a product so widely distributed, traditionally made panettoni are shockingly uncommercial, filled with expensive ingredients and time-consuming to make. —Saveur, 16 Dec. 2019

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Word History

First Known Use

1768, in the meaning defined at sense 1