sticker price
noun
                                
              
          
                                                      : a manufacturer's suggested retail price that is printed on a sticker and affixed to a new automobile                                      
                
                                
            broadly                
          
                                                      : the stated cost of something                                       
              
                             
            a computer with a high sticker price    
                         
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  Merriam-Webster unabridged




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