soft sell


Definition of soft sell

: the use of suggestion or gentle persuasion in selling rather than aggressive pressure — compare hard sell

Examples of soft sell in a Sentence

Recent Examples on the Web And the occasional soft sell for Botox and fillers feels at odds with its otherwise impeccable ethos of healthy aging. Susan D'arcy, Condé Nast Traveler, "Fresh Off a Renovation, Chiva-Som Is Still Thailand's Best Wellness Retreat," 10 Feb. 2020 These promotions are the soft sell behind the softest of purchases. Nathan Bomey, USA TODAY, "6-year, 0% loan for a mattress? Intense competition continues to grip mattress industry," 26 Aug. 2019 Netflix specializes in the soft sell, expecting viewers to stumble across its original films while scrolling through menus of suggestions. Bruce Fretts, New York Times, "It’s the Movie Hit of the Summer: Why ‘The Kissing Booth’ Clicked," 13 July 2018 At the same time, the soft sell in retail has gained favor. Maghan Mcdowell, San Francisco Chronicle, "Cartier’s boldface foray into SF designed to dazzle," 13 Apr. 2018 Hardware, soft sell and a little self-reflection helped attendees at the 49th annual Country Radio Seminar kick off the three-day event on Feb. 5 at the Omni Nashville Hotel. Tom Roland, Billboard, "Country Radio Seminar Kicks Off With Awards Plus a Mea Culpa From the Mayor," 6 Feb. 2018 This teacher-influencer soft sell may be new in schools. Natasha Singer, New York Times, "Silicon Valley Courts Brand-Name Teachers, Raising Ethics Issues," 2 Sep. 2017

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'soft sell.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of soft sell

1953, in the meaning defined above

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Time Traveler for soft sell

Time Traveler

The first known use of soft sell was in 1953

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Cite this Entry

“Soft sell.” Dictionary, Merriam-Webster, Accessed 21 Jan. 2021.

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More Definitions for soft sell

soft sell


English Language Learners Definition of soft sell

: a way of selling something that uses persuasion rather than aggressive pressure

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