soft sell

noun

Definition of soft sell 

: the use of suggestion or gentle persuasion in selling rather than aggressive pressure — compare hard sell

Examples of soft sell in a Sentence

Recent Examples on the Web

Netflix specializes in the soft sell, expecting viewers to stumble across its original films while scrolling through menus of suggestions. Bruce Fretts, New York Times, "It’s the Movie Hit of the Summer: Why ‘The Kissing Booth’ Clicked," 13 July 2018 At the same time, the soft sell in retail has gained favor. Maghan Mcdowell, San Francisco Chronicle, "Cartier’s boldface foray into SF designed to dazzle," 13 Apr. 2018 Hardware, soft sell and a little self-reflection helped attendees at the 49th annual Country Radio Seminar kick off the three-day event on Feb. 5 at the Omni Nashville Hotel. Tom Roland, Billboard, "Country Radio Seminar Kicks Off With Awards Plus a Mea Culpa From the Mayor," 6 Feb. 2018 This teacher-influencer soft sell may be new in schools. Natasha Singer, New York Times, "Silicon Valley Courts Brand-Name Teachers, Raising Ethics Issues," 2 Sep. 2017

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'soft sell.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of soft sell

1953, in the meaning defined above

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Statistics for soft sell

Last Updated

3 Nov 2018

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Time Traveler for soft sell

The first known use of soft sell was in 1953

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More Definitions for soft sell

soft sell

noun

English Language Learners Definition of soft sell

: a way of selling something that uses persuasion rather than aggressive pressure

More from Merriam-Webster on soft sell

Rhyming Dictionary: Words that rhyme with soft sell

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