set (oneself) up as (something)
phrasal verbset (oneself) up as (something); setting (oneself) up as (something); sets (oneself) up as (something)
Definition of set (oneself) up as (something)
1 : to try to make people believe that one is (something)
He sets himself up as a defender of the people, but he's really only interested in getting more power.
2 : to start one's own business
She set herself up as a wedding planner.
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