Definition of seasonal
- seasonal storms
- seasonal industries
The rise in gas prices is seasonal.
The store hires seasonal workers during the holidays.
These example sentences are selected automatically from various online news sources to reflect current usage of the word 'seasonal.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.
For example, the restaurant industry is somewhat seasonal. Sales for many companies are stronger in summer and fall (the second and third quarter) and are lower in the winter and early spring (the fourth and first quarter). Much of this is attributable to New Year's resolutions to diet, spend less or cook more; the April 15 annual tax deadline also makes consumers more money-conscious. Accordingly, the sales of restaurant companies go up and down throughout the year but in a somewhat predictable pattern.
Seasonality is a major reason that an investor or analyst can't just make an annual sales projection and then expect the company to meet 1/12 of that sales or profit projection every month. Some months will be higher, some months will be lower. Knowing how much higher or lower those sales should be month to month will make for more accurate seasonal projections.
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