sales promotion

noun

: activities and devices designed to create goodwill and sell a product
especially : selling activities (as use of displays, sampling, demonstrations, fashion shows, contests, coupons, premiums, and special sales) that supplement advertising and personal selling, coordinate them, and make them effective

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Cite this Entry

“Sales promotion.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/sales%20promotion. Accessed 15 Jun. 2024.

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