reframe

verb

re·​frame (ˌ)rē-ˈfrām 

reframed; reframing

transitive verb

: to frame (something) again and often in a different way

Tom, a seasoned renovator, … reframed the crooked doorways …

—Gillian Barth

The more lines of discoloration there are near the frame edges (from where the mounting paper has been exposed to light), the more times the silhouette has probably been reframed.

—Carolyn B. Noyes

… deftly reframes the debate, asserting that the war was never about W.M.D.s but about transforming the political dynamic of the region …

—Yoni Brenner

… cognitive-behavioral therapy, in which patients slowly expose themselves to the places and circumstances that frighten them and reframe the catastrophic thinking that torments them.

—Jeffrey Kluger

All failures are reframed as "good tries."

—Jon Krause

Examples of reframe in a Sentence

Recent Examples on the Web

The second is to reframe it in financial terms, translating sustainability risks and opportunities into quantified financial impacts on cost, productivity, resilience, and competitive advantage. — Johannes Teyssen, Fortune, 23 Sep. 2026

That reframing lands with an audience fatigued by New Year’s-style transformation cycles that rarely stick. — Hanna Wickes, Kansas City Star, 22 Sep. 2026

Saltair’s refill pods lean on BHAs and zinc ricinoleate to tackle odor while smoothing skin — a skincare-crossover pitch that reframes deodorant as part of a beauty routine rather than a utilitarian purchase. — Lauren Jarvis-Gibson, Fort Worth Star-Telegram, 21 Sep. 2026

The institute frames these experiences as reframing wellness as something people can experience collectively rather than only pursuing individually. — Ashley Lynch, Miami Herald, 21 Sep. 2026

Word History

First Known Use

1592, in the meaning defined above

Rhymes for reframe

• acclaim
• aflame
• airframe
• ballgame
• became
• declaim
• defame
• disclaim
• doorframe
• exclaim
• inflame
• mainframe