reframe

verb

re·​frame (ˌ)rē-ˈfrām 

reframed; reframing

transitive verb

: to frame (something) again and often in a different way

Tom, a seasoned renovator, … reframed the crooked doorways …

—Gillian Barth

The more lines of discoloration there are near the frame edges (from where the mounting paper has been exposed to light), the more times the silhouette has probably been reframed.

—Carolyn B. Noyes

… deftly reframes the debate, asserting that the war was never about W.M.D.s but about transforming the political dynamic of the region …

—Yoni Brenner

… cognitive-behavioral therapy, in which patients slowly expose themselves to the places and circumstances that frighten them and reframe the catastrophic thinking that torments them.

—Jeffrey Kluger

All failures are reframed as "good tries."

—Jon Krause

Examples of reframe in a Sentence

Recent Examples on the Web

The film marked Wakai’s first deal with ESPN and went out globally across ESPN and Disney+, a breakthrough that reframes Wakai’s market positioning considerably. — Callum McLennan, Variety, 19 June 2026

Kaplan reframed Substack less as a publishing tool and more as a system for durable attention, and the next frontier for partnerships. — Rhonda Richford, Footwear News, 19 June 2026

For investors, the episode reframes a familiar story. — Dara-Abasi Ita, Forbes.com, 19 June 2026

Other research has reinforced the idea that reframing a stressful challenge into an exciting opportunity can lead to better performance. — Rustin Dodd, New York Times, 17 June 2026

Word History

First Known Use

1592, in the meaning defined above

Rhymes for reframe

• acclaim
• aflame
• airframe
• ballgame
• became
• declaim
• defame
• disclaim
• doorframe
• exclaim
• inflame
• mainframe