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According to the federal complaint, Buc-ee's alleges the store's smiling beaver logo, name and red-letter branding are similar enough to its trademarks to create consumer confusion.—
Anthony Thompson,
USA Today,
10 Sep. 2026 The Cincinnati Enquirer reported that Buc-ee’s filed a federal lawsuit July 28, alleging that the store’s smiling beaver, name and red-letter branding could cause consumers to believe it is affiliated with the roadside super-station chain.—
Jason St. Angelo,
Louisville Courier Journal,
24 Aug. 2026 The launch date of the iPhone 18 Pro remains a red-letter day for the industry.—
Ewan Spence,
Forbes.com,
22 Aug. 2026 These days, most red-letter sins in NCAA sports come in gray, and more often invisible ink.—Fort Worth Star-Telegram,
8 June 2026 See All Example Sentences for red-letter
Word History
Etymology
from the practice of marking holy days in red letters in church calendars