SINCE 1828
psychographics
noun, plural in form but singular or plural in construction
psy·cho·graph·ics
| \ ˌsī-kə-ˈgra-fiks
\
\
Definition of psychographics
: market research or statistics classifying population groups according to psychological variables (such as attitudes, values, or fears)
also
: variables or trends identified through such research
Other Words from psychographics
psychographic
\ ˌsī-kə-ˈgra-fik
\
adjective
\
adjective
psychographically
\ ˌsī-kə-ˈgra-fi-k(ə-)lē
\
adverb
\
adverb
Keep scrolling for more
Comments on psychographics
What made you want to look up psychographics? Please tell us where you read or heard it (including the quote, if possible).
Test Your Vocabulary
Finance Words Quiz
-
- The etymology of mortgage is related most closely to which two words?
Test your knowledge - and maybe learn something along the way.
TAKE THE QUIZ
Test Your Knowledge - and learn some interesting things along the way.
TAKE THE QUIZLove words? Need even more definitions?
Merriam-Webster unabridged
Words at Play
Ask the Editors
Share psychographics
Resources for psychographics