psy·​cho·​graph·​ics | \ ˌsī-kə-ˈgra-fiks How to pronounce psychographics (audio) \

Definition of psychographics

: market research or statistics classifying population groups according to psychological variables (such as attitudes, values, or fears) also : variables or trends identified through such research

Other Words from psychographics

psychographic \ ˌsī-​kə-​ˈgra-​fik How to pronounce psychographic (audio) \ adjective
psychographically \ ˌsī-​kə-​ˈgra-​fi-​k(ə-​)lē How to pronounce psychographically (audio) \ adverb

First Known Use of psychographics

1968, in the meaning defined above

History and Etymology for psychographics

psych- + -graphics (as in demographics)

Keep scrolling for more

Learn More about psychographics

Time Traveler for psychographics

Time Traveler

The first known use of psychographics was in 1968

See more words from the same year

Statistics for psychographics

Cite this Entry

“Psychographics.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/psychographics?pronunciation&lang=en_us&dir=p&file=psych01v. Accessed 19 Feb. 2020.

Comments on psychographics

What made you want to look up psychographics? Please tell us where you read or heard it (including the quote, if possible).

WORD OF THE DAY

See Definitions and Examples »

Get Word of the Day daily email!

Test Your Vocabulary

More Confusing Words—Quiz

  • cats on impossible timber
  • The magician ______ moved the selected card to the top of the deck.
Spell It

Can you spell these 10 commonly misspelled words?

TAKE THE QUIZ
Citation

Test Your Knowledge - and learn some interesting things along the way.

TAKE THE QUIZ
Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!