psychographics
noun
psy·cho·graph·ics
ˌsī-kə-ˈgra-fiks 
plural in form but singular or plural in construction
: market research or statistics classifying population groups according to psychological variables (such as attitudes, values, or fears)
also
: variables or trends identified through such research
Examples of psychographics in a Sentence
Recent Examples on the Web
Even if the demographics hold fast, psychographics almost inevitably change.
—
Derek Rucker, Forbes, 25 Apr. 2022
In this panel, CNP member Chris Wilson offers his expertise in research, analytics, and psychographics.
—Anne Nelson, The New Republic, 26 Aug. 2022
Allison isn’t advising marketers to ditch the use of demographics and psychographics in their research.
—Peggy Anne Salz, Forbes, 16 June 2022
This complicates deriving common planning metrics like demographics and psychographics at the user level.
—Brad Adgate, Forbes, 20 May 2022
Objectives should be shaped around revenue (drive new customers and increase revenue), brand awareness and engagement (impressions, likes, comments, community buzz), and customer insights (feedback from different demographics and psychographics).
—Groupshop, Forbes, 14 Apr. 2022
However, data provides insights on interests, areas of affinity, financial capacity, psychographics and past charitable behavior to drive focus and to support engaging optimal potential partners.
—Expert Panel®, Forbes, 4 Jan. 2022
Start by learning more about them in terms of demographics and psychographics.
—Shaan Rais, Forbes, 12 Oct. 2021
An ideal client profile describes demographics and psychographics — what’s top of mind with your prospective buyers?
—Randy Shattuck, Forbes, 5 July 2021
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Derek Rucker, Forbes, 25 Apr. 2022
In this panel, CNP member Chris Wilson offers his expertise in research, analytics, and psychographics.
—Anne Nelson, The New Republic, 26 Aug. 2022
Allison isn’t advising marketers to ditch the use of demographics and psychographics in their research.
—Peggy Anne Salz, Forbes, 16 June 2022
This complicates deriving common planning metrics like demographics and psychographics at the user level.
—Brad Adgate, Forbes, 20 May 2022
Objectives should be shaped around revenue (drive new customers and increase revenue), brand awareness and engagement (impressions, likes, comments, community buzz), and customer insights (feedback from different demographics and psychographics).
—Groupshop, Forbes, 14 Apr. 2022
However, data provides insights on interests, areas of affinity, financial capacity, psychographics and past charitable behavior to drive focus and to support engaging optimal potential partners.
—Expert Panel®, Forbes, 4 Jan. 2022
Start by learning more about them in terms of demographics and psychographics.
—Shaan Rais, Forbes, 12 Oct. 2021
An ideal client profile describes demographics and psychographics — what’s top of mind with your prospective buyers?
—Randy Shattuck, Forbes, 5 July 2021
Cite this Entry
“Psychographics.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/psychographics. Accessed 30 Jun. 2025.
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