psy·​cho·​graph·​ics ˌsī-kə-ˈgra-fiks How to pronounce psychographics (audio)
plural in form but singular or plural in construction
: market research or statistics classifying population groups according to psychological variables (such as attitudes, values, or fears)
also : variables or trends identified through such research
psychographic adjective
psychographically adverb

Examples of psychographics in a Sentence

Recent Examples on the Web Even if the demographics hold fast, psychographics almost inevitably change. Derek Rucker, Forbes, 25 Apr. 2022 In this panel, CNP member Chris Wilson offers his expertise in research, analytics, and psychographics. Anne Nelson, The New Republic, 26 Aug. 2022 Allison isn’t advising marketers to ditch the use of demographics and psychographics in their research. Peggy Anne Salz, Forbes, 16 June 2022 This complicates deriving common planning metrics like demographics and psychographics at the user level. Brad Adgate, Forbes, 20 May 2022 Objectives should be shaped around revenue (drive new customers and increase revenue), brand awareness and engagement (impressions, likes, comments, community buzz), and customer insights (feedback from different demographics and psychographics). Groupshop, Forbes, 14 Apr. 2022 However, data provides insights on interests, areas of affinity, financial capacity, psychographics and past charitable behavior to drive focus and to support engaging optimal potential partners. Expert Panel®, Forbes, 4 Jan. 2022 Start by learning more about them in terms of demographics and psychographics. Shaan Rais, Forbes, 12 Oct. 2021 An ideal client profile describes demographics and psychographics — what’s top of mind with your prospective buyers? Randy Shattuck, Forbes, 5 July 2021

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'psychographics.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History


psych- + -graphics (as in demographics)

First Known Use

1968, in the meaning defined above

Time Traveler
The first known use of psychographics was in 1968

Dictionary Entries Near psychographics

Cite this Entry

“Psychographics.” Dictionary, Merriam-Webster, Accessed 15 Jul. 2024.

Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!