psychographics

play
noun, plural in form but singular or plural in construction psy·cho·graph·ics \ˌsī-kə-ˈgra-fiks\

Definition of psychographics

  1. :  market research or statistics classifying population groups according to psychological variables (such as attitudes, values, or fears); also :  variables or trends identified through such research

psychographic

play \-fik\ adjective

psychographically

play \-fi-k(ə-)lē\ adverb

Origin and Etymology of psychographics

psych- + -graphics (as in demographics)


Seen and Heard

What made you want to look up psychographics? Please tell us where you read or heard it (including the quote, if possible).

Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!

Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!