psy·​cho·​graph·​ics | \ ˌsī-kə-ˈgra-fiks How to pronounce psychographics (audio) \

Definition of psychographics

: market research or statistics classifying population groups according to psychological variables (such as attitudes, values, or fears) also : variables or trends identified through such research

Other Words from psychographics

psychographic \ ˌsī-​kə-​ˈgra-​fik How to pronounce psychographics (audio) \ adjective
psychographically \ ˌsī-​kə-​ˈgra-​fi-​k(ə-​)lē How to pronounce psychographics (audio) \ adverb

Examples of psychographics in a Sentence

Recent Examples on the Web However, data provides insights on interests, areas of affinity, financial capacity, psychographics and past charitable behavior to drive focus and to support engaging optimal potential partners. Expert Panel®, Forbes, 4 Jan. 2022 Start by learning more about them in terms of demographics and psychographics. Shaan Rais, Forbes, 12 Oct. 2021 An ideal client profile describes demographics and psychographics — what’s top of mind with your prospective buyers? Randy Shattuck, Forbes, 5 July 2021 Choosing a platform based on the age, psychographics and demographics of your audience. Matt Maher, Forbes, 23 June 2021 With this technology, retailers can even prepare psychographics about their customers. Terence Mills, Forbes, 24 May 2021

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'psychographics.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of psychographics

1968, in the meaning defined above

History and Etymology for psychographics

psych- + -graphics (as in demographics)

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Time Traveler for psychographics

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The first known use of psychographics was in 1968

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Statistics for psychographics

Last Updated

18 Jan 2022

Cite this Entry

“Psychographics.” Dictionary, Merriam-Webster, Accessed 27 Jan. 2022.

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