psy·​cho·​graph·​ics | \ ˌsī-kə-ˈgra-fiks How to pronounce psychographics (audio) \

Definition of psychographics

: market research or statistics classifying population groups according to psychological variables (such as attitudes, values, or fears) also : variables or trends identified through such research

Other Words from psychographics

psychographic \ ˌsī-​kə-​ˈgra-​fik How to pronounce psychographic (audio) \ adjective
psychographically \ ˌsī-​kə-​ˈgra-​fi-​k(ə-​)lē How to pronounce psychographically (audio) \ adverb

First Known Use of psychographics

1968, in the meaning defined above

History and Etymology for psychographics

psych- + -graphics (as in demographics)

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Time Traveler for psychographics

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The first known use of psychographics was in 1968

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Cite this Entry

“Psychographics.” The Merriam-Webster.com Dictionary, Merriam-Webster Inc., https://www.merriam-webster.com/dictionary/psychographics. Accessed 20 January 2020.

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