psychographics

noun, plural in form but singular or plural in construction psy·cho·graph·ics \ ˌsī-kə-ˈgra-fiks \
Updated on: 15 Nov 2017

Definition of psychographics

:market research or statistics classifying population groups according to psychological variables (such as attitudes, values, or fears); also :variables or trends identified through such research

psychographic

play \ˌsī-kə-ˈgra-fik\ adjective

psychographically

play \ˌsī-kə-ˈgra-fi-k(ə-)lē\ adverb

Origin and Etymology of psychographics

psych- + -graphics (as in demographics)


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