psychographics

noun

psy·​cho·​graph·​ics ˌsī-kə-ˈgra-fiks 

plural in form but singular or plural in construction

: market research or statistics classifying population groups according to psychological variables (such as attitudes, values, or fears)

also : variables or trends identified through such research

psychographic

ˌsī-kə-ˈgra-fik 

adjective

psychographically

ˌsī-kə-ˈgra-fi-k(ə-)lē 

adverb

Word History

Etymology

psych- + -graphics (as in demographics)

First Known Use

1968, in the meaning defined above

Rhymes for psychographics

• demographics
• micrographics
• affix
• graphics
• traffics