product placement

noun

: the inclusion of a product in a television program or film as a form of paid advertisement

Examples of product placement in a Sentence

Recent Examples on the Web

Having the use of real PGA Tour sponsors opens the door for The Hawk to become a running litany of product placement and off-hand product mentions, which was the case in Talladega Nights as well, only to far funnier effect. — Daniel Fienberg, HollywoodReporter, 16 July 2026

Numbers like that are persuading brands to start treating in-game ads and product placements as a serious channel rather than a spare-budget experiment. — Manal Albarakati, semafor.com, 15 July 2026

According to Nielsen Media Research, brand recognition increased 29% for product placement during popular programs. — Laura Sirikul, Forbes.com, 30 June 2026

Yes, the shampoo brand, which makes for one of the most inventive uses of product placement in a movie ever. — Sergio Pereira, Space.com, 8 June 2026

Word History

First Known Use

1982, in the meaning defined above

Rhymes for product placement

• abasement
• debasement
• defacement
• displacement
• effacement
• emplacement
• encasement
• misplacement
• outplacement
• replacement
• basement