product placement


Definition of product placement

: the inclusion of a product in a television program or film as a form of paid advertisement

Examples of product placement in a Sentence

Recent Examples on the Web The product placement will happen at approximately 8:09 p.m. ET as part of a three-minute film with country singer Kip Moore. Sebastian Blanco, Car and Driver, "How to Watch 2021 Ford Bronco's Debut on Monday, July 13," 12 July 2020 Their incomes are derived from product placement and brand collaborations, their savings propelled by gifted perks which, neatly, fuel their feed. Vicky Spratt,, "What Is The Role Of Influencers In The Age Of Coronavirus?," 24 Apr. 2020 The filmmakers are still seeking sponsors for product placements and partnerships with a car dealership and country club. Domenica Bongiovanni, Indianapolis Star, "With Mayberry in the Midwest fest canceled, Andy Griffith-inspired movie to delay filming," 23 Apr. 2020 That everything takes place in a near-future landscape complete with product placement for Coach and Tory Burch only makes the show’s willingness to untangle subliminal cues more ironic. Sophie Gilbert, The Atlantic, "Why TV Is So Worried About Free Will," 11 Mar. 2020 The folks at McClure’s confirmed the product placement and were thankful to get it. Susan Selasky, Detroit Free Press, "Detroit's own McClure's Pickles gets quick scene in Oscar-nominated 'Marriage Story'," 6 Feb. 2020 The auto company also has partnered with the three major music groups to create more than 100 music videos with product placements of FCA vehicles. Thom Duffy, Billboard, "Revealed: Billboard's 2019 Branding Power Players," 13 May 2019 The Kickstarter offers different levels for fans and businesses to contribute, and some of those levels include product placement and acting as an extra or featured extra with a speaking role. Domenica Bongiovanni, Indianapolis Star, "Filmmakers will shoot an 'Andy Griffith'-inspired movie in Indiana. You can be involved.," 19 Feb. 2020 None of these brands paid the filmmakers for product placement. Anne Cohen,, "Josie & The Pussycats Was Way Ahead Of Its Time," 4 Feb. 2020

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'product placement.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of product placement

1982, in the meaning defined above

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Time Traveler for product placement

Time Traveler

The first known use of product placement was in 1982

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Statistics for product placement

Last Updated

24 Jul 2020

Cite this Entry

“Product placement.” Dictionary, Merriam-Webster, Accessed 13 Aug. 2020.

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