product placement


Definition of product placement

: the inclusion of a product in a television program or film as a form of paid advertisement

Examples of product placement in a Sentence

Recent Examples on the Web

Scholars cite this episode as a hallmark template for product placement in entertainment. Stephie Grob Plante, Vox, "Pottery Barn is releasing a Friends collection for the show’s 25th anniversary," 12 July 2019 But even if Netflix resists the urge to start showing commercials, Kelley said that product placement and licensing could also help the company generate new revenue and profits. Paul R. La Monica, CNN, "Netflix may not need old media thanks to 'Stranger Things' and other new hits," 3 July 2019 The company, as well as Netflix, told the publication that no payment was made for the product placement in the show. Cicero Estrella, The Mercury News, "New Coke finds success — finally! — with ‘Stranger Things 3’," 2 July 2019 This time around, the product placement is ubiquitous. Judy Berman, Time, "Season 3 of Stranger Things Proves It Isn't Really a TV Show Anymore—It's a Franchise," 30 June 2019 But moviegoers haven’t always embraced the films Lexus has supported with product placement. Dale Rutledge, Fortune, "With ‘MIB: International,’ Lexus Is Cast as a Blockbuster Car for a Second Straight Summer," 14 June 2019 Quibi isn’t planning to sell product placement or brand integrations in its content, Ms. Whitman said. Erich Schwartzel, WSJ, "Quibi Hits $100 Million in Ad Sales Before 2020 Launch," 19 June 2019 Hannah said, unlike the product placement that occurred seconds prior. Ben Flanagan |,, "Tensions rise on ‘The Bachelorette,’ as men get testy and manipulative for Hannah’s heart," 4 June 2019 The famous soda-reformulation-debacle will be featured in product placement in a few episodes. Marisa Lascala, Good Housekeeping, "'Stranger Things 3' Promises to Be Funny, Harrowing, and Full of '80s References," 24 May 2019

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'product placement.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of product placement

1982, in the meaning defined above

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Dictionary Entries near product placement

product line



product placement




Statistics for product placement

Last Updated

15 Jul 2019

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Time Traveler for product placement

The first known use of product placement was in 1982

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