product placement
noun
: the inclusion of a product in a television program or film as a form of paid advertisement
Examples of product placement in a Sentence
Recent Examples on the Web
Both services have allowed product placement in certain series.
—
Brian Steinberg, Variety, 23 Oct. 2023
Visualization of product placement, supply, and inventory will change how business is done.
—Cathy Hackl, Forbes, 5 May 2023
The industry’s efforts went well beyond careful product placement, according to new research from the nonprofit Climate Investigations Center, which analyzes corporate efforts to undermine climate science and slow the ongoing transition away from fossil fuels.
—The Conversation, Ars Technica, 4 Nov. 2023
But because The Great British Baking Show is produced to air in England on British public broadcast television (U.K. Public Services), it is restricted by law from including any product placement whatsoever.
—Dave Quinn, Peoplemag, 31 Oct. 2023
This includes spearheading marketing partnerships for theatrical and streaming releases, multi-platform brand campaigns, creative content production, event sponsorships and product placement for the studio’s many brands, like Pixar, Disney Animation and Marvel.
—Rebecca Rubin, Variety, 9 Oct. 2023
Remington made the rifle used in the 2012 Sandy Hook Elementary School massacre in Connecticut, and families of those killed accused the company in a lawsuit of targeting younger, at-risk males in advertising and product placement in violent video games.
—Jesse Bedayn The Associated Press, Arkansas Online, 1 Oct. 2023
The pic also doubles as a little product placement advertising for her own line of Rare Beauty products, which are visible on the bathroom counter along with her iced coffee, claw clip, and possibly some kind of script.
—Kathleen Walsh, Glamour, 12 Sep. 2023
These inspiring tales have capitalist ends and origins, but then again, that’s the business of motorsports, already saturated with sponsorships, product placement and advertising.
—Katie Walsh, Los Angeles Times, 23 Aug. 2023
See More
Brian Steinberg, Variety, 23 Oct. 2023
Visualization of product placement, supply, and inventory will change how business is done.
—Cathy Hackl, Forbes, 5 May 2023
The industry’s efforts went well beyond careful product placement, according to new research from the nonprofit Climate Investigations Center, which analyzes corporate efforts to undermine climate science and slow the ongoing transition away from fossil fuels.
—The Conversation, Ars Technica, 4 Nov. 2023
But because The Great British Baking Show is produced to air in England on British public broadcast television (U.K. Public Services), it is restricted by law from including any product placement whatsoever.
—Dave Quinn, Peoplemag, 31 Oct. 2023
This includes spearheading marketing partnerships for theatrical and streaming releases, multi-platform brand campaigns, creative content production, event sponsorships and product placement for the studio’s many brands, like Pixar, Disney Animation and Marvel.
—Rebecca Rubin, Variety, 9 Oct. 2023
Remington made the rifle used in the 2012 Sandy Hook Elementary School massacre in Connecticut, and families of those killed accused the company in a lawsuit of targeting younger, at-risk males in advertising and product placement in violent video games.
—Jesse Bedayn The Associated Press, Arkansas Online, 1 Oct. 2023
The pic also doubles as a little product placement advertising for her own line of Rare Beauty products, which are visible on the bathroom counter along with her iced coffee, claw clip, and possibly some kind of script.
—Kathleen Walsh, Glamour, 12 Sep. 2023
These inspiring tales have capitalist ends and origins, but then again, that’s the business of motorsports, already saturated with sponsorships, product placement and advertising.
—Katie Walsh, Los Angeles Times, 23 Aug. 2023
See More
These examples are programmatically compiled from various online sources to illustrate current usage of the word 'product placement.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.
Word History
First Known Use
1982, in the meaning defined above
Time Traveler
The first known use of product placement was
in 1982
Dictionary Entries Near product placement
Cite this Entry
“Product placement.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/product%20placement. Accessed 7 Dec. 2023.
Copy Citation
More from Merriam-Webster on product placement
Britannica.com: Encyclopedia article about product placement
Love words? Need even more definitions?
Merriam-Webster unabridged
Share