product placement


: the inclusion of a product in a television program or film as a form of paid advertisement

Examples of product placement in a Sentence

Recent Examples on the Web Both services have allowed product placement in certain series. Brian Steinberg, Variety, 23 Oct. 2023 Visualization of product placement, supply, and inventory will change how business is done. Cathy Hackl, Forbes, 5 May 2023 The industry’s efforts went well beyond careful product placement, according to new research from the nonprofit Climate Investigations Center, which analyzes corporate efforts to undermine climate science and slow the ongoing transition away from fossil fuels. The Conversation, Ars Technica, 4 Nov. 2023 But because The Great British Baking Show is produced to air in England on British public broadcast television (U.K. Public Services), it is restricted by law from including any product placement whatsoever. Dave Quinn, Peoplemag, 31 Oct. 2023 This includes spearheading marketing partnerships for theatrical and streaming releases, multi-platform brand campaigns, creative content production, event sponsorships and product placement for the studio’s many brands, like Pixar, Disney Animation and Marvel. Rebecca Rubin, Variety, 9 Oct. 2023 Remington made the rifle used in the 2012 Sandy Hook Elementary School massacre in Connecticut, and families of those killed accused the company in a lawsuit of targeting younger, at-risk males in advertising and product placement in violent video games. Jesse Bedayn The Associated Press, Arkansas Online, 1 Oct. 2023 The pic also doubles as a little product placement advertising for her own line of Rare Beauty products, which are visible on the bathroom counter along with her iced coffee, claw clip, and possibly some kind of script. Kathleen Walsh, Glamour, 12 Sep. 2023 These inspiring tales have capitalist ends and origins, but then again, that’s the business of motorsports, already saturated with sponsorships, product placement and advertising. Katie Walsh, Los Angeles Times, 23 Aug. 2023 See More

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'product placement.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

First Known Use

1982, in the meaning defined above

Time Traveler
The first known use of product placement was in 1982

Dictionary Entries Near product placement

Cite this Entry

“Product placement.” Dictionary, Merriam-Webster, Accessed 7 Dec. 2023.

More from Merriam-Webster on product placement

Last Updated: - Updated example sentences
Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!