product placement


Definition of product placement

: the inclusion of a product in a television program or film as a form of paid advertisement

Examples of product placement in a Sentence

Recent Examples on the Web Likewise, the series was an exuberant proponent of fashion product placement on television—with fans associating not only brands, but specific items, with their favorite characters. Kristen Bateman, Town & Country, 25 June 2021 In what must surely be one of the greatest acts of automotive product placement since James Bond got into a DB5, Aston Martin now offers its new safety car to the general public. Alistair Charlton, Forbes, 23 June 2021 Promotion of this strategy is possible through key marketing tools: paid thematic materials, polls, product placement, etc. Aleksander Khomich, Forbes, 13 May 2021 Quickfire challenge: After last week’s Campbell’s Soup challenge and the Talenti frozen dessert embarrassment before that, at least this episode’s Quickfire challenge didn’t include any blatant product placement. oregonlive, 30 Apr. 2021 Not that Peter Mabeo would use an external measure like product placement to gauge success. Sarah Medford, WSJ, 10 Mar. 2021 The age-old art of product placement, where companies pay to have their gear show up in Hollywood movies, is getting a high-tech gloss. Aaron Pressman, Fortune, 30 Apr. 2021 Of course, Evans couldn’t have predicted how relevant never-ending product placement would feel 20 years later. Sarah Spellings, Vogue, 9 Apr. 2021 Besides, the practice of product placement has already become a plot point. The Salt Lake Tribune, 31 Mar. 2021

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'product placement.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of product placement

1982, in the meaning defined above

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Time Traveler for product placement

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The first known use of product placement was in 1982

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Last Updated

1 Jul 2021

Cite this Entry

“Product placement.” Dictionary, Merriam-Webster, Accessed 3 Aug. 2021.

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