product placement


Definition of product placement

: the inclusion of a product in a television program or film as a form of paid advertisement

Examples of product placement in a Sentence

Recent Examples on the Web First Google launched AdWords, allowing businesses to buy space at the top and tailoring returns to maximize product placement. Wired, 18 Aug. 2022 While product placement has been a part of the TV business since the early days of the medium, the practice exploded years ago as marketers saw it as a way to sidestep commercial-skipping devices. Suzanne Vranica, WSJ, 19 July 2022 However, product placement in a single film is one thing — having a celebrity brand ambassador with the cachet of someone like Gosling sign on for a multi-year contract is quite another. Oren Hartov, Robb Report, 18 July 2022 Interpublic expects to bring some of its ad-tech operations, which can help an advertiser determine how much value the product placement had depending on the kinds of audiences that engaged with it, into the mix as well. Brian Steinberg, Variety, 30 June 2022 Krause pushed for other cost-cutting measures, too, like exiting the Formula E electric racing series, ending LeEco’s technical partnership with Aston Martin, and scrapping a product placement in the Transformers movie franchise. Sean O'kane, The Verge, 28 Jan. 2021 Viewers have taken notice of Fiji’s bold product placement, one of several since a stunt at the 2019 Golden Globes wherein a model holding a tray of Fiji Water bottles upstaged nominees and guests on the red carpet. Esther Zuckerman, WSJ, 11 Aug. 2022 The result is a different kind of product placement. Brian Steinberg, Variety, 18 July 2022 Cigarette companies had advertised in youth magazines, paid for product placement in cartoons, and used youth celebrities until federal law banned them from marketing to younger people. Wired, 12 July 2022 See More

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'product placement.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

First Known Use of product placement

1982, in the meaning defined above

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Time Traveler for product placement

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The first known use of product placement was in 1982

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Last Updated

23 Sep 2022

Cite this Entry

“Product placement.” Dictionary, Merriam-Webster, Accessed 1 Oct. 2022.

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