Definition of point-of-purchase
: of or relating to the place (such as a supermarket aisle) where a decision to purchase is made
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Cite this Entry
“Point-of-purchase.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/point-of-purchase. Accessed 22 Jun. 2021.
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The first known use of point-of-purchase was in 1939
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