plugola

noun
plug·o·la | \(ˌ)plə-ˈgō-lə \

Definition of plugola 

: incidental advertising on radio or television that is not purchased like regular advertising

First Known Use of plugola

1954, in the meaning defined above

History and Etymology for plugola

plug + -ola (as in payola)

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The first known use of plugola was in 1954

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