play tophrasal verb
Definition of play to
1 : to behave or perform in a particular way for (someone or something) in order to get approval or attention He didn't mean what he was saying. He was just playing to the crowd. He loves publicity and plays to the cameras every chance he gets.
2 : to make use of (something) a film that plays to stereotypes of housewives In his latest album, he once again plays to his strengths as a classical musician.