pitch·man | \ ˈpich-mən \

Definition of pitchman 

: a man who makes a sales pitch: such as

a : one who sells merchandise on the streets or from a concession

b : one who does radio or TV commercials

Examples of pitchman in a Sentence

a former star athlete who now works as a pitchman on TV

Recent Examples on the Web

And, whereas fashionability and expensive athlete endorsements have cut both ways for sportier rivals, a less-fickle audience and cheaper pitchmen have their charms. Spencer Jakab, WSJ, "Skechers Pinches Investors," 20 Apr. 2018 Papa John's has acknowledged in regulatory filings that Schnatter's role as its pitchman could be a liability if his reputation was damaged. Candice Choi, chicagotribune.com, "Papa John's starts pulling founder's image from marketing," 13 July 2018 Papa John's has acknowledged in regulatory filings that Schnatter's public role as its pitchman could be a liability if his reputation was damaged. courant.com, "Papa John's is pulling founder's image from its marketing," 13 July 2018 There were zero mentions of Papa John's, which Watt is a pitchman for. Craig Hlavaty, Houston Chronicle, "J.J. Watt asked for the best Italian restaurant in Houston and Olive Garden won out," 6 July 2018 Despite ongoing hardships, Blalock, always the pitchman, wrote a series of upbeat letters that were published back in Mangum. John Maccormack, San Antonio Express-News, "Old American colony in Mexico clings to its past," 18 May 2018 And Larry Culpepper, the fanny-pack-wearing Dr. Pepper pitchman, will tumble into the picture for 30 seconds of airtime that costs the soda company in the neighborhood of $1.5 million. Robert Klemko, SI.com, "College Football Championship Game? I’ll Pass, Thanks," 8 Jan. 2018 With an adorable dimpled smile, Gonzalez was one of South Florida's most recognizable pitchmen, appearing on billboards, bus-bench ads and even airplane banners. David Ovalle, miamiherald, "Famed for Kendall Toyota ads, he's now indicted on charges linked to deadly drug deal," 27 June 2018 James is also one of Nike's premier pitchmen for basketball shoes, and his signature brand was the No. Joe Vardon, cleveland.com, "LeBron James has 'too many sneakers to sell' for Nike to retire," 11 Jan. 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'pitchman.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

See More

First Known Use of pitchman

1914, in the meaning defined above

Keep scrolling for more

Learn More about pitchman

Statistics for pitchman

Last Updated

9 Sep 2018

Look-up Popularity

Time Traveler for pitchman

The first known use of pitchman was in 1914

See more words from the same year

Keep scrolling for more

More Definitions for pitchman



English Language Learners Definition of pitchman

: a man whose job is to talk about something (such as a product) in order to persuade people to buy or accept it

More from Merriam-Webster on pitchman

See words that rhyme with pitchman

Comments on pitchman

What made you want to look up pitchman? Please tell us where you read or heard it (including the quote, if possible).


a magnificent or impressive array

Get Word of the Day daily email!

Test Your Vocabulary

Name that Food Quiz

True or False

Test your knowledge - and maybe learn something along the way.

Word Winder's CrossWinder

Test Your Knowledge - and learn some interesting things along the way.


Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!