pitch·man | \ˈpich-mən \

Definition of pitchman 

: a man who makes a sales pitch: such as

a : one who sells merchandise on the streets or from a concession

b : one who does radio or TV commercials

Examples of pitchman in a Sentence

a former star athlete who now works as a pitchman on TV

Recent Examples on the Web

That title belongs to the late Elmer Lynn Hauldren, Empire’s longtime pitchman, who created and sang the company’s ubiquitous phone number jingle. Robert Channick, chicagotribune.com, "Empire Today CEO pitches new carpeting, old jingle at Chicago-area flooring company," 18 June 2018 At this moment, F.B.I. agents in Indianapolis were also immersed in the child-exploitation case of Jared Fogle, the longtime pitchman on Subway television ads. Dan Barry, Serge F. Kovaleski And Juliet Macur, New York Times, "As F.B.I. Took a Year to Pursue the Nassar Case, Dozens Say They Were Molested," 3 Feb. 2018 And, whereas fashionability and expensive athlete endorsements have cut both ways for sportier rivals, a less-fickle audience and cheaper pitchmen have their charms. Spencer Jakab, WSJ, "Skechers Pinches Investors," 20 Apr. 2018 Papa John's has acknowledged in regulatory filings that Schnatter's role as its pitchman could be a liability if his reputation was damaged. Candice Choi, chicagotribune.com, "Papa John's starts pulling founder's image from marketing," 13 July 2018 Papa John's has acknowledged in regulatory filings that Schnatter's public role as its pitchman could be a liability if his reputation was damaged. courant.com, "Papa John's is pulling founder's image from its marketing," 13 July 2018 There were zero mentions of Papa John's, which Watt is a pitchman for. Craig Hlavaty, Houston Chronicle, "J.J. Watt asked for the best Italian restaurant in Houston and Olive Garden won out," 6 July 2018 Despite ongoing hardships, Blalock, always the pitchman, wrote a series of upbeat letters that were published back in Mangum. John Maccormack, San Antonio Express-News, "Old American colony in Mexico clings to its past," 18 May 2018 And Larry Culpepper, the fanny-pack-wearing Dr. Pepper pitchman, will tumble into the picture for 30 seconds of airtime that costs the soda company in the neighborhood of $1.5 million. Robert Klemko, SI.com, "College Football Championship Game? I’ll Pass, Thanks," 8 Jan. 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'pitchman.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

See More

First Known Use of pitchman

1914, in the meaning defined above

Keep scrolling for more

Learn More about pitchman

Statistics for pitchman

Last Updated

23 Sep 2018

Look-up Popularity

Time Traveler for pitchman

The first known use of pitchman was in 1914

See more words from the same year

Keep scrolling for more

More Definitions for pitchman



English Language Learners Definition of pitchman

: a man whose job is to talk about something (such as a product) in order to persuade people to buy or accept it

More from Merriam-Webster on pitchman

See words that rhyme with pitchman

Comments on pitchman

What made you want to look up pitchman? Please tell us where you read or heard it (including the quote, if possible).


a generally accepted meaning of a word

Get Word of the Day daily email!

Test Your Vocabulary

Great Scrabble Words—A Quiz

  • scrabble-tiles-that-read-scrabble-quiz
  • Which of the following Q-without-U words means the number five in cards or dice?
Name That Thing

Test your visual vocabulary with our 10-question challenge!

Dictionary Devil

Test Your Knowledge - and learn some interesting things along the way.


Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!