overdiscount

verb
over·​dis·​count | \ˌō-vər-ˈdi-ˌskau̇nt, -di-ˈskau̇nt\
overdiscounted; overdiscounting

Definition of overdiscount 

1 transitive + intransitive : to discount (something) too much : to reduce (something) too much in price or value The retailer is overdiscounting its merchandise/prices. … lack of knowledge caused the general marketplace to overdiscount its nonperformers …— Sanford Rose … market participants may overdiscount for the effects of uncertainty …— Edmund L. Jenkins

2 transitive : to give too little weight or consideration to (something) … we overdiscount the power of social media over our lives.— Brady Dale Both are examples of the human tendency to overdiscount future events. In both impatience and procrastination, we overweight the immediate.— Frank Partnoy As Professor [Samuel] Issacharoff notes, lawyers "may tend to overdiscount the likelihood of eventual punishment, thus undermining the deterrent function of the prescribed penalty."— Michelle M. Kwon

First Known Use of overdiscount

1900, in the meaning defined at sense 2

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The first known use of overdiscount was in 1900

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