overdiscount

verb, transitive + intransitive over·dis·count \ ˌō-vər-ˈdi-ˌskau̇nt , -di-ˈskau̇nt \
Updated on: 15 Nov 2017

Definition of overdiscount

overdiscounted; overdiscounting
1 T/I : to discount (something) too much : to reduce (something) too much in price or value
  • The retailer is overdiscounting its merchandise/prices.
  • … lack of knowledge caused the general marketplace to overdiscount its nonperformers …
  • —Sanford Rose
  • … market participants may overdiscount for the effects of uncertainty …
  • —Edmund L. Jenkins
2 T : to give too little weight or consideration to (something)
  • … we overdiscount the power of social media over our lives.
  • —Brady Dale
  • Both are examples of the human tendency to overdiscount future events. In both impatience and procrastination, we overweight the immediate.
  • —Frank Partnoy
  • As Professor [Samuel] Issacharoff notes, lawyers "may tend to overdiscount the likelihood of eventual punishment, thus undermining the deterrent function of the prescribed penalty."
  • —Michelle M. Kwon

First Known Use of overdiscount

1900


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