non·​as·​ser·​tive | \ ˌnän-ə-ˈsər-tiv How to pronounce nonassertive (audio) , -a- \

Definition of nonassertive

: not assertive: such as
a : not disposed to or characterized by bold or confident statements and behavior a quiet, nonassertive person/personality
b : having a subtle rather than a strong flavor or aroma Fresh pasta is delicate and absorbs sauce more readily than dried, so it works best with a light, nonassertive sauce.— Jane Brody

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Other Words from nonassertive

nonassertively adverb
nonassertiveness noun

Examples of nonassertive in a Sentence

Recent Examples on the Web Those who saw an assertive ad chose to allocate $7 of the gift card to the brand on average, compared with $14 for those who saw a nonassertive ad. Alina Dizik, WSJ, "The Danger of Assertive Advertising," 16 May 2017

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'nonassertive.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

First Known Use of nonassertive

1869, in the meaning defined above

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The first known use of nonassertive was in 1869

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Cite this Entry

“Nonassertive.” Dictionary, Merriam-Webster, Accessed 13 Aug. 2020.

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