mass customization

noun

Definition of mass customization

  1. :  the mass production of individually customized products, goods, and services This courting of the customer has created a new trend. We are moving from mass production to mass customization; from providing a customer with a car of “any color he chooses, provided it is black” to offering the customer so many choices and options that the product is almost tailor made to his or her specifications. — Joseph Kelada, Integrating Reengineering With Total Quality, 1996

Love words? You must — there are over 200,000 words in our free online dictionary, but you are looking for one that’s only in the Merriam-Webster Unabridged Dictionary.

Join MWU now and get access to America’s largest dictionary, with:

  • 300,000 words that aren't in our free dictionary
  • Expanded definitions, etymologies, and usage notes
  • Advanced search features
  • Ad free!

1985

First Known Use of mass customization

1985


Seen and Heard

What made you want to look up mass customization? Please tell us where you read or heard it (including the quote, if possible).

WORD OF THE DAY

feeling or affected by lethargy

Get Word of the Day daily email!