mass customization

noun

: the mass production of individually customized products, goods, and services
This courting of the customer has created a new trend. We are moving from mass production to mass customization; from providing a customer with a car of "any color he chooses, provided it is black" to offering the customer so many choices and options that the product is almost tailor made to his or her specifications.Joseph Kelada, Integrating Reengineering With Total Quality, 1996

Word History

First Known Use

1985, in the meaning defined above

Time Traveler
The first known use of mass customization was in 1985

Love words?

You must — there are over 200,000 words in our free online dictionary, but you are looking for one that’s only in the Merriam-Webster Unabridged Dictionary.

Start your free trial today and get unlimited access to America's largest dictionary, with:

  • More than 250,000 words that aren't in our free dictionary
  • Expanded definitions, etymologies, and usage notes
  • Advanced search features
  • Ad free!

Dictionary Entries Near mass customization

Cite this Entry

“Mass customization.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/mass%20customization. Accessed 26 May. 2024.

Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!