mass customization

noun

Definition of mass customization

:the mass production of individually customized products, goods, and services
  • This courting of the customer has created a new trend. We are moving from mass production to mass customization; from providing a customer with a car of “any color he chooses, provided it is black” to offering the customer so many choices and options that the product is almost tailor made to his or her specifications.
  • —Joseph KeladaIntegrating Reengineering With Total Quality1996

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First Known Use of mass customization

1985


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