loss leader


Definition of loss leader

: something (such as merchandise) sold at a loss in order to draw customers

Other Words from loss leader

loss-leader \ ˈlȯs-​ˈlē-​dər How to pronounce loss leader (audio) \ adjective

Examples of loss leader in a Sentence

Recent Examples on the Web Instead of creating revenue directly, the game serves as something of a loss leader for the Times' Games subscription—a bundle that includes full access to its popular crosswords and other daily puzzles like Spelling Bee and Vertex. Kyle Orland, Ars Technica, 4 May 2022 The exception is the 168-hp, 220-mile standard-range SE RWD loss leader that's priced at $41,195 and won't be available for some months. Dan Edmunds, Car and Driver, 22 Apr. 2022 Focus on advertising the one thing everybody needs to win as a loss leader strategy. Yec, Forbes, 13 Apr. 2022 Manischewitz, the biggest matzo manufacturer in the country, raised prices on its kosher-for-Passover matzo by 10 percent to 15 percent this year, according to grocers, which means the loss on that loss leader just went up by double digits. Noah Sheidlower, NBC News, 14 Apr. 2022 To grow his nascent web business in the 1990s, Bezos needed a loss leader. Christopher Borrelli, chicagotribune.com, 17 Mar. 2022 While not charging sellers may seem like a loss leader strategy while the platform scales up, charging users looking to unload golf gear is not on the company’s revenue roadmap. Mike Dojc, Forbes, 31 Jan. 2022 Some of them are a lot cheaper than that, and one, the loss leader from Fidelity, is free of fees. William Baldwin, Forbes, 29 Oct. 2021 And what was once a loss leader that was easily made up with food prices could become a liability. Chris Morris, Fortune, 3 Feb. 2022 See More

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'loss leader.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

First Known Use of loss leader

1917, in the meaning defined above

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Time Traveler for loss leader

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The first known use of loss leader was in 1917

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Dictionary Entries Near loss leader

loss factor

loss leader


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Last Updated

19 May 2022

Cite this Entry

“Loss leader.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/loss%20leader. Accessed 25 May. 2022.

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More Definitions for loss leader

loss leader

loss lead·​er

Legal Definition of loss leader

: something (as merchandise) sold at a loss in order to draw customers

Other Words from loss leader

loss-leader adjective


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