Definition of loss leader
: something (such as merchandise) sold at a loss in order to draw customers
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Recent Examples of loss leader from the Web
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But Lowe and company see movie tickets as a loss leader to round up consumers—particularly young consumers.
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The Red Sox/Yankees game is likely to be a loss leader.
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Nonetheless, Spotify still faces tough challenges ahead, including but not limited to competition from international streaming players and from big tech's deep pockets that can afford to leverage music as a marketing loss leader.
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So, think of pennies and nickels as the Mint’s loss leader.
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In the end, though, parents could buy the exact same playthings at rivals like Walmart and Target and Amazon, which sometimes used the hottest toys as loss leaders while making it back on their huge array of household goods and groceries.
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Even the sale of the Japanese chain for $120 million couldn't stop the bleeding as, in addition to debt, loss leader pricing from big box stores, digital piracy and the debut of iTunes all weighed in on Tower’s problems.
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The Roasteries could perhaps be justified as loss leaders for their hagiographic treatment of coffee and the Starbucks brand – particularly its championing of small-farm, small-batch single origin coffees.
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The other change is a move away from using the poinsettia as a loss leader.
These example sentences are selected automatically from various online news sources to reflect current usage of the word 'loss leader.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.
First Known Use of loss leader
1917
LOSS LEADER Defined for English Language Learners
loss leader
Definition of loss leader for English Language Learners
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business : a product that is sold for less than it is worth in order to attract customers
Law Dictionary
loss leader
noun
loss lead·er
legal Definition of loss leader
: something (as merchandise) sold at a loss in order to draw customers
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loss-leader
adjectiveLearn More about loss leader
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