Recent Examples of loss leader from the Web
The Roasteries could perhaps be justified as loss leaders for their hagiographic treatment of coffee and the Starbucks brand – particularly its championing of small-farm, small-batch single origin coffees.
The other change is a move away from using the poinsettia as a loss leader.
Supermarkets offer loss leader discounts that have made sparkling wine a British institution as well as a French one.
Barnard surmises that the grocer, now owned by Amazon.com, used avocados as a loss leader to lure shoppers to stores—something supermarkets typically rely on milk, bread and soda to do.
These example sentences are selected automatically from various online news sources to reflect current usage of the word 'loss leader.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.
First Known Use of loss leader
LOSS LEADER Defined for English Language Learners
Definition of loss leader for English Language Learners
business : a product that is sold for less than it is worth in order to attract customers
Learn More about loss leader
Seen and Heard
What made you want to look up loss leader? Please tell us where you read or heard it (including the quote, if possible).