Merriam-Webster Logo
SINCE 1828
Menu
×

An Encyclopædia Britannica Company

loss leader

noun

Definition of loss leader

  1. :  something (such as merchandise) sold at a loss in order to draw customers

loss–leader

play \ˈlȯs-ˈlē-dər\ adjective

See loss leader defined for English-language learners

People Are Reading

image386126722
Words That Come From the Dinner Table
alt-597233d35a146
Trending: 'Scaramouch,' Scaramucci Possibly to Fandango
video-title-words-of-the-year-1066
Words of the Year: 1066
emoji-the-quiz
The Emoji Quiz

First Known Use of loss leader

1917

LOSS LEADER Defined for English Language Learners

loss leader

noun

Definition of loss leader for English Language Learners

  • business : a product that is sold for less than it is worth in order to attract customers

Law Dictionary

loss leader

noun loss lead·er

Legal Definition of loss leader

  1. :  something (as merchandise) sold at a loss in order to draw customers

loss–leader

adjective

Learn More about loss leader

  1. See words that rhyme with loss leader

Seen and Heard

What made you want to look up loss leader? Please tell us where you read or heard it (including the quote, if possible).

show hide

Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!

WORD OF THE DAY

advise

play

to counsel, recommend, or inform

Get Word of the Day daily email!

TRENDING NOW

  1. scaramouch A new White House communications director

  2. non sequitur “It does not follow”

  3. admiral's mast A massive search ends with an 'admiral's mast'.

  4. calumny 'An untrue statement that is made to damage someone's reputation'

  5. kakistocracy Frustrated Twitter users have been searching for this word.

SEE ALL

BROWSE DICTIONARY

loss leader

Test Your Vocabulary

The Emoji Quiz

  • emoji-the-quiz
  • What phase of the moon is this: 🌖 ?
Name That Thing

Test your visual vocabulary with our 10-question challenge!

TAKE THE QUIZ
Bee Cubed

Test Your Knowledge - and learn some interesting things along the way.

TAKE THE QUIZ

Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!

Words at Play

alt-59721dd897313
The 'Best' Way to Sign Off On An E-mail

Give them your best

image386126722
Words and Phrases That Come from the Dinner Table

Fill your plate with these surprising food words

ghost-being-disinvited-from-party
'Disinvite' or 'Uninvite'?

A disinvited guest is an uninvited problem

alt-596f730ceb5ae
Words We're Watching: 'Scoby'

Kombucha lovers unite.

Ask the Editors

video-title-words-of-the-year-1066
Words of the Year: 1066

Or, Why Pig Meat is Called 'Pork' and Cow Meat is Called 'Beef'

payday
How Often Is 'Biweekly'?

Don't get us started on 'bimonthly'

video-irregardless-grammar-peeve-blend-of-the-synonyms-irrespective-and-regardless
Irregardless

It is in fact a real word (but that doesn't mean you should use it).

video-moose-goose-weird-plurals
Weird Plurals

One goose, two geese. One moose, two... moose. What's up with that?

Word Games

emoji-the-quiz
The Emoji Quiz

Think you’re an emoji 👓 expert? Let’s see 🤔

Take the quiz
image941935269
A Game of Thrones Word Quiz

In the Game of Thrones quiz, you learn some new vocabulary. (It’s quite safe, really. You will not die.)

Take the quiz
Name That Thing
Name That Thing

Test your visual vocabulary with our 10-question challenge!

Take the quiz
Bee Cubed
Bee Cubed

Listen to the words and spell through all three levels.

Play the game