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loss leader

noun

Definition of loss leader

:something (such as merchandise) sold at a loss in order to draw customers
—

loss-leader

play \ˈlȯs-ˈlē-dər\ adjective

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First Known Use of loss leader

1917

LOSS LEADER Defined for English Language Learners

loss leader

noun

Definition of loss leader for English Language Learners

  • business : a product that is sold for less than it is worth in order to attract customers

Law Dictionary

loss leader

noun loss lead·er

legal Definition of loss leader

:something (as merchandise) sold at a loss in order to draw customers
—

loss-leader

adjective

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