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loss leader

noun

Definition of loss leader

  1. :  something (such as merchandise) sold at a loss in order to draw customers

loss–leader

play \ˈlȯs-ˈlē-dər\ adjective

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First Known Use of loss leader

1917

LOSS LEADER Defined for English Language Learners

loss leader

noun

Definition of loss leader for English Language Learners

  • business : a product that is sold for less than it is worth in order to attract customers

Law Dictionary

loss leader

noun loss lead·er

Legal Definition of loss leader

  1. :  something (as merchandise) sold at a loss in order to draw customers

loss–leader

adjective

Learn More about loss leader

  1. See words that rhyme with loss leader

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perfunctory

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done merely as a duty

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loss leader

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