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loss leader
noun
Definition of loss leader
: something (such as merchandise) sold at a loss in order to draw customers
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First Known Use of loss leader
1917
LOSS LEADER Defined for English Language Learners
loss leader
noun
Definition of loss leader for English Language Learners
-
business : a product that is sold for less than it is worth in order to attract customers
Law Dictionary
loss leader
noun
loss lead·er
Legal Definition of loss leader
: something (as merchandise) sold at a loss in order to draw customers
loss–leader
adjectiveLearn More about loss leader
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