loss leader
noun
Definition of loss leader
: something (such as merchandise) sold at a loss in order to draw customers
Indulge Your Inner Word Nerd
1917
First Known Use of loss leader
1917
LOSS LEADER Defined for English Language Learners
loss leader
noun
Definition of loss leader for English Language Learners
-
business : a product that is sold for less than it is worth in order to attract customers
Law Dictionary
loss leader
noun
loss lead·er
Legal Definition of loss leader
: something (as merchandise) sold at a loss in order to draw customers
loss–leader
adjectiveLearn More about loss leader
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