loss leader

noun

Definition of loss leader

: something (such as merchandise) sold at a loss in order to draw customers

loss-leader

play \ˈlȯs-ˈlē-dər\ adjective

Recent Examples of loss leader from the Web

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'loss leader.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

First Known Use of loss leader

1917


LOSS LEADER Defined for English Language Learners

loss leader

noun

Definition of loss leader for English Language Learners

  • business : a product that is sold for less than it is worth in order to attract customers


Law Dictionary

loss leader

noun loss lead·er

legal Definition of loss leader

: something (as merchandise) sold at a loss in order to draw customers

loss-leader

adjective

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