logogram
noun
                                                                                                                            
                                                            logo·gram
                    
                                                                                                              
                                                                                                                                  ˈlȯ-gə-ˌgram 
                                                                                                                              
            ˈlä-
                                                      
                                                          
                                
              
          
                                                      : a letter, symbol, or sign used to represent an entire word                                      
              
                             
the ampersand and dollar sign are logograms
                         
                
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