noun (1)
\ ˈlō-(ˌ)gō also ˈlä- How to pronounce logo (audio) \
plural logos\ ˈlō-​(ˌ)gōz How to pronounce logos (audio) also  ˈlä-​ \

Definition of logo

 (Entry 1 of 3)

2 : an identifying symbol (as for use in advertising)
3 : an identifying statement : motto


noun (2)
Lo·​go | \ ˈlō-(ˌ)gō How to pronounce Logo (audio) \

Definition of Logo (Entry 2 of 3)

: a computer programming language (see language sense 1b(5)) that employs simple English commands and is used especially for introducing school children to computers

Definition of logo- (Entry 3 of 3)

— see log-

Keep scrolling for more

Synonyms for logo

Synonyms: Noun (1)

emblem, ensign, hallmark, impresa, symbol, totem, trademark

Visit the Thesaurus for More 

Examples of logo in a Sentence

Noun (1)

the company's logo is instantly recognizable all over the world

Recent Examples on the Web: Noun

The back looks a lot like the Moto G6 Play, with a rear fingerprint reader that doubles as a second Motorola logo and a round camera bump with a single camera and LED flash. Ron Amadeo, Ars Technica, "Moto G7 Play pops up at the FCC with notch design, dramatically smaller battery," 27 Nov. 2018 That meant a new website, logo and events like Winterlights that set the grounds aglow. Domenica Bongiovanni, Indianapolis Star, "Newfields' 10-foot-tall light-up letters are an enlightening sign at 38th and Michigan," 3 May 2018 Page Six noted that her leggings even have the name of her twins, Max and Emme, detailed on them, and Rodriguez wore sweatpants with his own logo. Katherine J. Igoe, Marie Claire, "J.Lo and Boyfriend A. Rod Working Out to J. Lo's Music Is My 2019 Fitness Goal," 3 Jan. 2019 Fendi is slapping its logo, in large font, on sweaters, bags, and dresses. Eliza Brooke, Vox, "How the Great Recession influenced a decade of design," 27 Dec. 2018 Following in the footsteps of celebrities like Taylor Swift and Blake Lively, Céline deleted its entire Instagram account this weekend to reveal its new logo. Amy Mackelden, Harper's BAZAAR, "The New Céline Logo Loses Its Accent as Part of Hedi Slimane's Rebrand," 3 Sep. 2018 Their logo has graced everything from suitcases to New York City MetroCards. Leah Prinzivalli, Allure, "Is Supreme's Rumored Red Lipstick Launching Soon? Fans on Instagram Think So," 27 Aug. 2018 The wealthiest shoppers still bought luxury goods during the Recession, but Frasch recalls pushback against items with noticeable logos, while more subtle designs gained respect. Eliza Brooke, Vox, "How the Great Recession influenced a decade of design," 27 Dec. 2018 Even the shows that do costume their casts with designer pieces generally prefer to do so with bold logos or an outfit that screams STYLE! Steff Yotka, Vogue, "Schitt’s Creek Is Giving the Gift of Fashion This Holiday Season—and All 2019 Long," 20 Dec. 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'logo.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

See More

First Known Use of logo

Noun (1)

1937, in the meaning defined at sense 1

Noun (2)

1972, in the meaning defined above

History and Etymology for logo

Noun (2)

modification of Greek logos word

Keep scrolling for more

Learn More about logo

Dictionary Entries near logo

log-log scale







Statistics for logo

Last Updated

13 Mar 2019

Look-up Popularity

Time Traveler for logo

The first known use of logo was in 1937

See more words from the same year

Keep scrolling for more

More Definitions for logo



English Language Learners Definition of logo

: a symbol that is used to identify a company and that appears on its products

Keep scrolling for more

More from Merriam-Webster on logo

Thesaurus: All synonyms and antonyms for logo

Spanish Central: Translation of logo

Nglish: Translation of logo for Spanish Speakers

Britannica English: Translation of logo for Arabic Speakers

Britannica.com: Encyclopedia article about logo

Comments on logo

What made you want to look up logo? Please tell us where you read or heard it (including the quote, if possible).


to reflect, repel, echo, or resound

Get Word of the Day daily email!

Test Your Vocabulary

Original Meanings Quiz

  • rembrandt-painting-a-young-scholar-and-his-tutor
  • Which of the following is the earliest known sense of the word awe?
How Strong Is Your Vocabulary?

Test your vocabulary with our 10-question quiz!

Word Winder's CrossWinder

Test Your Knowledge - and learn some interesting things along the way.


Love words? Need even more definitions?

Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free!