Definition of juggernaut
- an advertising juggernaut
- a political juggernaut
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there was no escaping the juggernaut of hype for the studio's biggest summer blockbuster
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In the early 14th century, Franciscan missionary Friar Odoric brought to Europe the story of an enormous carriage that carried an image of the Hindu god Vishnu (whose title was Jagannath, literally, "lord of the world") through the streets of India in religious processions. Odoric reported that some worshippers deliberately allowed themselves to be crushed beneath the vehicle's wheels as a sacrifice to Vishnu. That story was probably an exaggeration or misinterpretation of actual events, but it spread throughout Europe anyway. The tale caught the imagination of English listeners, and by the 19th century, they were using juggernaut to refer to any massive vehicle (such as a steam locomotive) or to any other enormous entity with powerful crushing capabilities.
: something (such as a force, campaign, or movement) that is extremely large and powerful and cannot be stopped
: a very large, heavy truck
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