innovate

verb

in·​no·​vate ˈi-nə-ˌvāt 

innovated; innovating

intransitive verb

: to make changes : do something in a new way

transitive verb

1

: to introduce as or as if new

2

archaic : to effect a change in

The dictates of my father were … not to be altered, innovated, or even discussed …

—Sir Walter Scott

innovator

ˈi-nə-ˌvā-tər 

noun

innovatory

ˈi-nə-və-ˌtȯr-ē 

ˈi-nə-ˌvā-tə-rē

adjective

Synonyms of innovate

• establish
• pioneer
• initiate
• create
• introduce
• launch
• found
• institute

Examples of innovate in a Sentence

The company plans to continue innovating and experimenting.

The company innovated a new operating system.

Recent Examples on the Web

This is an economy that runs on the assumption of potential—on the idea that tech founders will, through brute force, innovate their way into market domination and produce limitless riches. —Theo Baker, The Atlantic, 24 Apr. 2026

Every artist stressed the importance of respecting the source material while finding opportunities to innovate. —Christian Zilko, IndieWire, 23 Apr. 2026

Apple is facing pressure to innovate on an AI strategy long viewed as lagging megacap peers. —Samantha Subin, CNBC, 21 Apr. 2026

Increasingly, women are launching their own brands and finding new ways to innovate in distilling and blending at a time when more women are drinking whiskey. —ABC News, 20 Apr. 2026

Word History

Etymology

Latin innovatus, past participle of innovare, from in- + novus new — more at new

First Known Use

1548, in the meaning defined at transitive sense 1

Rhymes for innovate

• abdicate
• abrogate
• acetate
• activate
• actuate
• adsorbate
• aggravate
• agitate
• alginate
• alienate
• allocate
• amputate

Kids Definition

innovate

verb

in·​no·​vate ˈin-ə-ˌvāt 

innovated; innovating

: to introduce something new

innovate a new website

: do something in a new way

innovative

-ˌvāt-iv

adjective

innovator

-ˌvāt-ər 

noun