innovate

verb

in·​no·​vate ˈi-nə-ˌvāt 

innovated; innovating

intransitive verb

: to make changes : do something in a new way

transitive verb

1

: to introduce as or as if new

2

archaic : to effect a change in

The dictates of my father were … not to be altered, innovated, or even discussed …

—Sir Walter Scott

innovator

ˈi-nə-ˌvā-tər 

noun

innovatory

ˈi-nə-və-ˌtȯr-ē 

ˈi-nə-ˌvā-tə-rē

adjective

Synonyms of innovate

• establish
• pioneer
• initiate
• create
• introduce
• launch
• found
• institute

Examples of innovate in a Sentence

The company plans to continue innovating and experimenting.

The company innovated a new operating system.

Recent Examples on the Web

Meanwhile in 2023, the company seized the opportunity to launch on TikTok Shop with select brands shortly after the platform’s Stateside debut, and has since continued to innovate there through live-selling and cutting-edge creator partnerships. — Noor Lobad, Footwear News, 9 Oct. 2026

But the Industrial Revolution shifted power to the masses, with democracy, individual rights, and the freedom to innovate. — Christopher Koopman, Fortune, 9 Oct. 2026

Margins shrink, investment capacity falls and businesses have fewer resources to innovate or improve the underlying infrastructure. — Sanjay Ghare, Forbes.com, 6 Oct. 2026

This puts pressure on luxury labels to continue to innovate in the footwear department. — Madeleine Schulz, Vogue, 6 Oct. 2026

Word History

Etymology

Latin innovatus, past participle of innovare, from in- + novus new — more at new

First Known Use

1548, in the meaning defined at transitive sense 1

Rhymes for innovate

• abdicate
• abrogate
• acetate
• activate
• actuate
• aggravate
• agitate
• alginate
• alienate
• allocate
• amputate
• angulate

Kids Definition

innovate

verb

in·​no·​vate ˈin-ə-ˌvāt 

innovated; innovating

: to introduce something new

innovate a new website

: do something in a new way

innovative

-ˌvāt-iv

adjective

innovator

-ˌvāt-ər 

noun