innovate

verb

in·​no·​vate ˈi-nə-ˌvāt 

innovated; innovating

intransitive verb

: to make changes : do something in a new way

transitive verb

1

: to introduce as or as if new

2

archaic : to effect a change in

The dictates of my father were … not to be altered, innovated, or even discussed …

—Sir Walter Scott

innovator

ˈi-nə-ˌvā-tər 

noun

innovatory

ˈi-nə-və-ˌtȯr-ē 

ˈi-nə-ˌvā-tə-rē

adjective

Synonyms of innovate

• establish
• pioneer
• initiate
• create
• introduce
• launch
• found
• institute

Examples of innovate in a Sentence

The company plans to continue innovating and experimenting.

The company innovated a new operating system.

Recent Examples on the Web

Ergo, the organizations innovating successfully may not be those with the best technology or the biggest budgets. —Rick Burton, Sportico.com, 15 Mar. 2026

Rick Baker Much of modern Hollywood makeup derives from techniques created by Rick Baker, who innovated the field of special effects makeup. —Kevin Jacobsen, Entertainment Weekly, 15 Mar. 2026

But these businesses will continue serving customers while innovating through fluctuations. —Steve Booren, Denver Post, 15 Mar. 2026

Companies innovating toward healthier products and regenerative sourcing are capturing market share. —Paul Polman, Fortune, 14 Mar. 2026

Word History

Etymology

Latin innovatus, past participle of innovare, from in- + novus new — more at new

First Known Use

1548, in the meaning defined at transitive sense 1

Rhymes for innovate

• abdicate
• abrogate
• acetate
• activate
• actuate
• adsorbate
• aggravate
• agitate
• alginate
• alienate
• allocate
• amputate

Kids Definition

innovate

verb

in·​no·​vate ˈin-ə-ˌvāt 

innovated; innovating

: to introduce something new

innovate a new website

: do something in a new way

innovative

-ˌvāt-iv

adjective

innovator

-ˌvāt-ər 

noun