innovate

verb

in·​no·​vate ˈi-nə-ˌvāt 

innovated; innovating

intransitive verb

: to make changes : do something in a new way

transitive verb

1

: to introduce as or as if new

2

archaic : to effect a change in

The dictates of my father were … not to be altered, innovated, or even discussed …

—Sir Walter Scott

innovator

ˈi-nə-ˌvā-tər 

noun

innovatory

ˈi-nə-və-ˌtȯr-ē 

ˈi-nə-ˌvā-tə-rē

adjective

Synonyms of innovate

• establish
• pioneer
• initiate
• create
• introduce
• launch
• found
• institute

Examples of innovate in a Sentence

The company plans to continue innovating and experimenting.

The company innovated a new operating system.

Recent Examples on the Web

The brand that helped innovate the entire pop-up camper van category is redefining the space once again. — New Atlas, 15 July 2026

Its modest gains come as the company has seen slow sales for Hoka, its everyday footwear brand, after being slow to innovate its product lines. — Liz Napolitano, CNBC, 13 July 2026

Don Iwerks, the former Disney executive who innovated several cinematic advancements during his career, has died. — Glenn Garner, Deadline, 10 July 2026

Surveys, feedback and accountability are key in knowing what customers need and knowing how to innovate. — Expert Panel®, Forbes.com, 10 July 2026

Word History

Etymology

Latin innovatus, past participle of innovare, from in- + novus new — more at new

First Known Use

1548, in the meaning defined at transitive sense 1

Rhymes for innovate

• abdicate
• abrogate
• acetate
• activate
• actuate
• aggravate
• agitate
• alginate
• alienate
• allocate
• amputate
• angulate

Kids Definition

innovate

verb

in·​no·​vate ˈin-ə-ˌvāt 

innovated; innovating

: to introduce something new

innovate a new website

: do something in a new way

innovative

-ˌvāt-iv

adjective

innovator

-ˌvāt-ər 

noun