innovate

verb

in·​no·​vate ˈi-nə-ˌvāt 

innovated; innovating

intransitive verb

: to make changes : do something in a new way

transitive verb

1

: to introduce as or as if new

2

archaic : to effect a change in

The dictates of my father were … not to be altered, innovated, or even discussed …

—Sir Walter Scott

innovator

ˈi-nə-ˌvā-tər 

noun

innovatory

ˈi-nə-və-ˌtȯr-ē 

ˈi-nə-ˌvā-tə-rē

adjective

Synonyms of innovate

• establish
• pioneer
• initiate
• create
• introduce
• launch
• found
• institute

Examples of innovate in a Sentence

The company plans to continue innovating and experimenting.

The company innovated a new operating system.

Recent Examples on the Web

Out-innovating China demands the Silicon Valley mindset of constant churn—launches, failures, acquisitions, and redeployment of capital and talent—rather than the traditional contractor reflex of taking their losses to Congress or the press. — Doug Beck, Foreign Affairs, 18 Aug. 2026

Just like all new B2B marketing efforts, the plan should be to innovate, measure, iterate and then repeat. — Dave Foster, Forbes.com, 18 Aug. 2026

But Kyiv is swiftly innovating, with Ukraine now developing its own ballistic missile to hit back at Russia and working with European countries on developing more anti-ballistic air defenses. — Hanna Arhirova, Los Angeles Times, 17 Aug. 2026

The brand always has striven to innovate within the world of perfumery while still preserving the industry’s heritage and long-standing traditions. — Robb Report Studio, Robb Report, 15 Aug. 2026

Word History

Etymology

Latin innovatus, past participle of innovare, from in- + novus new — more at new

First Known Use

1548, in the meaning defined at transitive sense 1

Rhymes for innovate

• abdicate
• abrogate
• acetate
• activate
• actuate
• aggravate
• agitate
• alginate
• alienate
• allocate
• amputate
• angulate

Kids Definition

innovate

verb

in·​no·​vate ˈin-ə-ˌvāt 

innovated; innovating

: to introduce something new

innovate a new website

: do something in a new way

innovative

-ˌvāt-iv

adjective

innovator

-ˌvāt-ər 

noun