en·​dorse·​ment | \ in-ˈdȯr-smənt How to pronounce endorsement (audio) , en-\
variants: or less commonly indorsement \ in-​ˈdȯr-​smənt How to pronounce indorsement (audio) \

Definition of endorsement

1 : the act or process of endorsing
2a : something that is written in the process of endorsing
b : a provision added to an insurance contract altering its scope or application
3 : sanction, approval went ahead without the endorsement of his boss
4 : money earned from a product recommendation made millions in salary and endorsements

Examples of endorsement in a Sentence

The newspaper has announced its political endorsements. We're pleased that the project has received your endorsement. Without official endorsement, the project cannot proceed. Many retired athletes are able to make a lot of money by doing product endorsements. The bank requires that someone witness the endorsement of the check. We need your endorsement before we can cash this check. the endorsement of a license receive an endorsement for speeding
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Recent Examples on the Web

Following the news that Naomi Osaka signed an endorsement deal with Nike, the athletic brand is continuing to look towards the future, and wants to empower more woman to pursue a life in sports. Lauren Rearick, Teen Vogue, "Nike’s Rosemary St. Clair on How The Brand Will Change The Future of Sports for Women," 17 Apr. 2019 In addition to shooting quirky videos, Siwa cuts endorsement deals and sells two branded apparel lines with Target, the second-largest U.S. retailer. Mark Bergen, The Seattle Times, "Kidfluencers’ rampant YouTube marketing creates minefield for Google," 24 Mar. 2019 Opening themselves up for criticism – or heaven forbid, a loss of endorsement deals – takes courage. Paul Daugherty, Cincinnati.com, "Paul Daugherty: Stick to sports? No, we need more athletes like Oscar Robertson.," 26 June 2018 One reason Kraft will get the job: Has less baggage than the other two candidates who were interviewed, and has built a relationship with Kevin Plank — a former Maryland football walk-on — through Temple’s endorsement deal with Under Armour. Don Markus, baltimoresun.com, "Assessing the pros and cons of Maryland's athletic director candidates," 25 June 2018 As money flooded into U.K. football, players were able to elevate their public profiles (and snag lucrative endorsement deals) by honing their sense of style. Sophie Gilbert, The Atlantic, "The Glorious, Bizarre History of Soccer and Fashion," 18 June 2018 Bagley inked a five-year endorsement deal with Puma, which makes him the first NBA player to do so since Carter signed with the company 20 years ago after playing three seasons in the ACC, according to The Athletic. Angel Guerrero, sacbee, "Three things to know about Kings draft prospect Marvin Bagley III," 17 June 2018 Is this an endorsement of the over policing of poor people and PoC on your transportation? Andrew Theen, OregonLive.com, "TriMet investigating reported "MAGA" sign in MAX train cab," 12 June 2018 James signed a $90 million endorsement deal with Nike as an 18-year-old. Keith Pompey, Philly.com, "LeBron James approaches free agency, could he land with the Sixers?," 8 June 2018

These example sentences are selected automatically from various online news sources to reflect current usage of the word 'endorsement.' Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. Send us feedback.

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First Known Use of endorsement

1547, in the meaning defined at sense 1

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Statistics for endorsement

Last Updated

14 May 2019

Look-up Popularity

Time Traveler for endorsement

The first known use of endorsement was in 1547

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More Definitions for endorsement



English Language Learners Definition of endorsement

: a public or official statement of support or approval
: the act of publicly saying that you like or use a product or service in exchange for money
: the act or result of writing your name on the back of a check


variants: also indorsement

Legal Definition of endorsement

1 : the act or process of endorsing
2 : an inscription (as a signature or notation) on a document or instrument especially : an inscription usually on the back of a negotiable instrument that transfers or guarantees the instrument
blank endorsement
: an endorsement (as a signature) of a negotiable instrument that does not name a transferee and that makes the instrument payable to bearer

called also endorsement in blank

qualified endorsement
: an endorsement of a negotiable instrument with words (as “without recourse”) that limit or qualify the endorser's liability
restrictive endorsement
: an endorsement of a negotiable instrument with words (as “for deposit only”) that limit the further negotiation of the instrument

Note: A restrictive endorsement does not prevent further negotiation of the instrument under the Uniform Commercial Code.

special endorsement
: an endorsement of a negotiable instrument with words (as “Pay to Jane Doe”) that make the instrument payable to a specified person
3 : a provision added to an insurance policy that alters its coverage a theft endorsement

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