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Concerts, music festivals, television series, professional wrestling matches—these are quite the undertakings. Luckily, there’s a word for the impressive individuals responsible for organizing and overseeing such productions: impresario. In the 1700s, English borrowed impresario directly from Italian, whose noun impresa means “undertaking.” (A close relative is the English word emprise, “an adventurous, daring, or chivalric enterprise,” which, like impresario, traces back to the Latin verb prehendere, meaning “to seize.”) At first English speakers used impresario as the Italians did, to refer to opera company managers, though today it is used much more broadly. It should be noted that, despite their apparent similarities, impress and impresario are not related. Impress is a descendant of the Latin verb pressare, a form of the word premere, meaning “to press.”
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“Impresario.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/impresario. Accessed 11 Aug. 2026.
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