hyperlocal

adjective

hy·​per·​lo·​cal ˌhī-pər-ˈlō-kəl 

: limited to a very small geographical area

hyperlocal news/weather

hyperlocal marketing

Public health authorities have responded by shifting efforts away from mass vaccination sites and focusing on communities with the lowest vaccination rates. This hyperlocal approach … hinges on making the shots easy to reach …

—Jon Schuppe et al.

Examples of hyperlocal in a Sentence

Recent Examples on the Web

Through a hyperlocal approach to food, sustainable architecture and immersive design, the group is redefining what dining and hospitality look like on Ios—while challenging perceptions of the island itself. —Caitlin Palumbo, Forbes.com, 11 Sep. 2025

Stevens, who creates Italian dishes with hyperlocal ingredients, was a semifinalist in this year’s James Beard Awards. —Marcia Desanctis, Travel + Leisure, 12 Aug. 2025

Sensor data capturing these hyperlocal variations could be communicated directly to residents or through local organizations. —Dan O'Brien, The Conversation, 11 Aug. 2025

But most of the network’s funds cover everyday production costs, including salaries for a small newsroom and production for hyperlocal stories: updates on waste-management contracts, interviews with local musicians, searches for lost animals. —Oliver Whang, New Yorker, 7 Aug. 2025

Word History

Etymology

hyper- + local entry 1

First Known Use

1921, in the meaning defined above

Rhymes for hyperlocal

• multifocal
• univocal
• cloacal
• focal
• local
• sokol
• vocal
• confocal
• nonlocal