hyperlocal
adjective
hy·per·lo·cal
ˌhī-pər-ˈlō-kəl 
: limited to a very small geographical area
hyperlocal news/weather
hyperlocal marketing
Public health authorities have responded by shifting efforts away from mass vaccination sites and focusing on communities with the lowest vaccination rates. This hyperlocal approach … hinges on making the shots easy to reach …—
Jon Schuppe et al.
Jon Schuppe et al.
Examples of hyperlocal in a Sentence
Recent Examples on the Web
Those who support renewable energy could learn from the stamina of rural Iowans who show up to regularly advocate at the hyperlocal political level—and who get their neighbors on board too.
—Molly Taft, The New Republic, 28 Sep. 2023
This Thoroughbred horse farm combines bourbon tastings from distilleries around the state with hyperlocal food (cast-iron corn bread with sorghum brown butter; whole trout with butter beans), all in a single agritourism package.
—Emily Bingham, Travel + Leisure, 23 Oct. 2023
But that wasn’t really the case on the gulf: While oyster fans are used to hyperlocal varieties from the East Coast like Damariscottas and Wellfleets, those from the gulf had no such provenance, going by the generic name of Gulf Coast oysters and bound for soups, frying pans and cans.
—Clay Risen, New York Times, 17 Sep. 2023
Silver Spring breweries Denizens, Silver Branch and Third Hill team up for a hyperlocal beer garden.
—Chris Kelly, Washington Post, 7 Sep. 2023
Four TikTokers who spoke to NBC News said the platform has been a way to get information out quickly, especially for a hyperlocal audience who wants to know how their community fared during the storm.
—Kalhan Rosenblatt, NBC News, 31 Aug. 2023
And maybe there’s a future in which mead mostly remains hyperlocal or at least regional, with Marylanders patronizing The Buzz, Pacific Northwesterners buying equally sustainability-minded Sky River, and tipplers of the Tri-state area drinking Melovino.
—Tony Rehagen, Washington Post, 10 Aug. 2023
While the existing Planet Marathi service provides Marathi-language content, Planet Bharat will provide hyperlocal content across multiple Indian languages.
—Naman Ramachandran, Variety, 14 Aug. 2023
Such a hyperlocal strategy of retail engagement with voters is traditionally what underfunded long shots pursue.
—Trip Gabriel, Chicago Tribune, 10 Aug. 2023
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Molly Taft, The New Republic, 28 Sep. 2023
This Thoroughbred horse farm combines bourbon tastings from distilleries around the state with hyperlocal food (cast-iron corn bread with sorghum brown butter; whole trout with butter beans), all in a single agritourism package.
—Emily Bingham, Travel + Leisure, 23 Oct. 2023
But that wasn’t really the case on the gulf: While oyster fans are used to hyperlocal varieties from the East Coast like Damariscottas and Wellfleets, those from the gulf had no such provenance, going by the generic name of Gulf Coast oysters and bound for soups, frying pans and cans.
—Clay Risen, New York Times, 17 Sep. 2023
Silver Spring breweries Denizens, Silver Branch and Third Hill team up for a hyperlocal beer garden.
—Chris Kelly, Washington Post, 7 Sep. 2023
Four TikTokers who spoke to NBC News said the platform has been a way to get information out quickly, especially for a hyperlocal audience who wants to know how their community fared during the storm.
—Kalhan Rosenblatt, NBC News, 31 Aug. 2023
And maybe there’s a future in which mead mostly remains hyperlocal or at least regional, with Marylanders patronizing The Buzz, Pacific Northwesterners buying equally sustainability-minded Sky River, and tipplers of the Tri-state area drinking Melovino.
—Tony Rehagen, Washington Post, 10 Aug. 2023
While the existing Planet Marathi service provides Marathi-language content, Planet Bharat will provide hyperlocal content across multiple Indian languages.
—Naman Ramachandran, Variety, 14 Aug. 2023
Such a hyperlocal strategy of retail engagement with voters is traditionally what underfunded long shots pursue.
—Trip Gabriel, Chicago Tribune, 10 Aug. 2023
See More
These examples are programmatically compiled from various online sources to illustrate current usage of the word 'hyperlocal.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.
Word History
Etymology
First Known Use
1921, in the meaning defined above
Dictionary Entries Near hyperlocal
Cite this Entry
“Hyperlocal.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/hyperlocal. Accessed 3 Dec. 2023.
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