hyperlocal

adjective

hy·​per·​lo·​cal ˌhī-pər-ˈlō-kəl How to pronounce hyperlocal (audio)
: limited to a very small geographical area
hyperlocal news/weather
hyperlocal marketing
Public health authorities have responded by shifting efforts away from mass vaccination sites and focusing on communities with the lowest vaccination rates. This hyperlocal approach … hinges on making the shots easy to reach …Jon Schuppe et al.

Examples of hyperlocal in a Sentence

Recent Examples on the Web
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However, denim trends differ by region, highlighting the need for hyperlocal merchandising strategies. Angela Velasquez, Sourcing Journal, 9 May 2025 Local rankings now depend on dynamic, multichannel strategies that blend content, reviews, social proof and hyperlocal targeting. Expert Panel®, Forbes.com, 5 May 2025 Some program juries are hyperlocal, others national and even global. Eileen Falkenberg-Hull, MSNBC Newsweek, 18 Apr. 2025 Fizz is a pseudonymous, hyperlocal app born on college campuses. Ian Shepherd, Forbes.com, 18 Apr. 2025 See All Example Sentences for hyperlocal

Word History

Etymology

hyper- + local entry 1

First Known Use

1921, in the meaning defined above

Time Traveler
The first known use of hyperlocal was in 1921

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Cite this Entry

“Hyperlocal.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/hyperlocal. Accessed 20 May. 2025.

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