hyperlocal

adjective

hy·​per·​lo·​cal ˌhī-pər-ˈlō-kəl 

: limited to a very small geographical area

hyperlocal news/weather

hyperlocal marketing

Public health authorities have responded by shifting efforts away from mass vaccination sites and focusing on communities with the lowest vaccination rates. This hyperlocal approach … hinges on making the shots easy to reach …

—Jon Schuppe et al.

Examples of hyperlocal in a Sentence

Recent Examples on the Web

Some guest rooms in the main house feature handsome recessed minibars that are refashioned original washbasins; the amenities are hyperlocal, from Litchfield Candy Company and Litchfield Distillery, among others. —Marcia Desanctis, Travel + Leisure, 20 June 2025

Co-creating solutions with communities, understanding hyperlocal data, and respecting cultural nuance. —Sandy Carter, Forbes.com, 16 June 2025

The real estate market in Chicago is hyperlocal, with some neighborhoods such as Lincoln Park and West Town super hot. —Lizzie Kane, Chicago Tribune, 6 May 2025

Company culture exists on a macro level, exerting unseen pressure on behaviors, while team culture is hyperlocal. —Expert Panel®, Forbes.com, 5 May 2025

Word History

Etymology

hyper- + local entry 1

First Known Use

1921, in the meaning defined above

Rhymes for hyperlocal

• multifocal
• univocal
• cloacal
• focal
• local
• sokol
• vocal
• confocal
• nonlocal