hyperlocal

adjective

hy·​per·​lo·​cal ˌhī-pər-ˈlō-kəl 

: limited to a very small geographical area

hyperlocal news/weather

hyperlocal marketing

Public health authorities have responded by shifting efforts away from mass vaccination sites and focusing on communities with the lowest vaccination rates. This hyperlocal approach … hinges on making the shots easy to reach …

—Jon Schuppe et al.

Examples of hyperlocal in a Sentence

Recent Examples on the Web

But most of the network’s funds cover everyday production costs, including salaries for a small newsroom and production for hyperlocal stories: updates on waste-management contracts, interviews with local musicians, searches for lost animals. —Oliver Whang, New Yorker, 7 Aug. 2025

Every location operates on a different rhythm: regulations shift rapidly, product menus change daily and hyperlocal customer expectations vary wildly between neighborhoods just miles apart. —Brianne Dezzutti, Rolling Stone, 31 July 2025

Develop and publish five pieces of hyperlocal content tied to those entities. —Oleg Levitas, Forbes.com, 23 July 2025

This hyperlocal holiday celebrates the day that women, who were once restricted from being in the Sazerac Bar, to take it over in protest. —Marcea Cazel, Travel + Leisure, 27 July 2025

Word History

Etymology

hyper- + local entry 1

First Known Use

1921, in the meaning defined above

Rhymes for hyperlocal

• multifocal
• univocal
• cloacal
• focal
• local
• sokol
• vocal
• confocal
• nonlocal