hyperlocal

adjective

hy·​per·​lo·​cal ˌhī-pər-ˈlō-kəl 

: limited to a very small geographical area

hyperlocal news/weather

hyperlocal marketing

Public health authorities have responded by shifting efforts away from mass vaccination sites and focusing on communities with the lowest vaccination rates. This hyperlocal approach … hinges on making the shots easy to reach …

—Jon Schuppe et al.

Examples of hyperlocal in a Sentence

Recent Examples on the Web

Tailor Inventory To Local Events And Weather Retailers can use hyperlocal data—like weather patterns, community events and cultural trends—to tailor inventory, promotions and staffing to meet real-time local demand. —Expert Panel®, Forbes.com, 28 May 2025

However, denim trends differ by region, highlighting the need for hyperlocal merchandising strategies. —Angela Velasquez, Sourcing Journal, 9 May 2025

Local rankings now depend on dynamic, multichannel strategies that blend content, reviews, social proof and hyperlocal targeting. —Expert Panel®, Forbes.com, 5 May 2025

Some program juries are hyperlocal, others national and even global. —Eileen Falkenberg-Hull, MSNBC Newsweek, 18 Apr. 2025

Word History

Etymology

hyper- + local entry 1

First Known Use

1921, in the meaning defined above

Rhymes for hyperlocal

• multifocal
• univocal
• cloacal
• focal
• local
• sokol
• vocal
• confocal
• nonlocal