plural hooplas
Definition of hoopla
1
chiefly US, informal + often disapproving
: excited or agitated commotion or activity : bustle
… make sure that children who have birthdays around the holidays don't get their birthday celebration lost in the holiday hoopla.— Samara Kalk Derby Seville is a place that offers many artists who call it home a chance to work quietly, away from the hoopla of Madrid.— Deborah Gimelson The reality star who each year makes a big hoopla as she turns one year older …— Rebecca Cukier
also
: agitated, excited, or angry discussion : fuss
… despite all the hoopla about susceptibility of automobile companies to … hacking, this is yet another … exploit that (would have) required hands-on intervention to succeed. — David Booth
2
chiefly US, informal + often disapproving
: extravagant promotion or publicity : ballyhoo
Watch out for hoopla surrounding the fourth Batman movie, which hits theaters this summer. — Zillions The November arrival of the nouveau on these shores … was accompanied by the normal amount of hoopla and hype intended to whip up consumer interest in the young wine.— Terry Robards
also
: an event or occasion featuring hoopla
Music fans have become incredibly savvy about the big live hooplas and announcements … — Jim Carroll "San Diego [Comic Con] is a big hoopla," [Alan] Pamoleras said … — Jessica Dolcourt
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Merriam-Webster unabridged
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Time Traveler for hoopla
The first known use of hoopla was in 1877
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