high-concept

adjective
high-con·cept | \ˈhī-ˈkän-ˌsept \

Definition of high-concept 

: having or exploiting elements (such as fast action, glamour, or suspense) that appeal to a wide audience high-concept movies

First Known Use of high-concept

1971, in the meaning defined above

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The first known use of high-concept was in 1971

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